Question 1.
What do you mean by conversion? Do you mean getting someone to answer the simplest call to action such as “read more here” or actually selling a product or service?
What you’re talking about here are two different ways to measure your website. “Read More Here” is what I would call a variable affecting […]

It may seem simple yet it is often times overlooked. When it comes to choosing the right Internet hosting provider for their websites, the majority of business owners or companies know very little about making the best Internet/Web hosting decisions.

What makes a good Internet/Web hoster for a business website? What makes a bad one?
How can […]

Your business plan has been carefully drafted, written and re-written and is ready for implementation. You may have spent weeks or months writing it and it represents all of the goals and objectives for your business. You will definitely have a website because you know that in today’s business world, that’s a necessity and it […]

Who competes with you for your customer’s time and money? Are they selling directly competitive products and services, substitutes, or possible substitutes? What are their strengths and weaknesses? How are they positioned in the market?
A good competitive analysis varies according to what industry you’re in and your specific Web plan and situation. A competitive analysis […]

A website does nothing for your business or organization by itself. Its use depends on traffic, and traffic depends on marketing. A website without a marketing plan is as useful as a toll free telephone number that nobody knows about.
One of the biggest and most widespread fallacies of the late 20th century Internet boom in […]

The term “business model” became popular in the late 1990s, during the Internet boom, in part because many website businesses seemed to plan for generating traffic without a clear view of how or when traffic would generate revenue and profits.
The term itself is a bit too trendy, in our opinion. Talk of the business model […]

If you’ve decided to jump into online publishing — putting out an online newsletter, magazine or other content that will interest your business’s customers — you may think that designing your website is your biggest challenge. But that’s the easy part. Much trickier is gathering an audience that will sustain the publication. Here are some […]

Here’s the skinny on Internet sales tax: who pays it, who doesn’t and why it makes a difference to state governments and brick-and-mortar retailers.
It’s hardly a secret that shoppers hate paying sales tax and love a tax-free bargain. Case in point, the tax-free shops in airports that are so successful at separating Bahamas-bound travelers from […]

As you develop company strategy, you should also develop a realistic Web plan for your website’s look, feel and functionality. This is often called the Web “front end,” or scale and technical reach of your site. There is an enormous range of possibilities for Web development, from the $10/month hobbyist site developed in simple HTML […]

There are many ways to have your website take off and make money. Traditional business mottos tell you to buy low and sell high, or to remember that the customer is always right. But in the brave new e-world, I think that there should be a new business maxim: Imitate Amazon.
If you do what Amazon.com […]