Local Marketing Ideas

The best way for you to get known is to use a mixture of conventional advertising and shoestring marketing techniques. Here are several ideas:

1. Order a listing in the yellow pages if you haven’t done so already. You may have to wait for several months before the next edition is published, but at least call now to find out when the deadline for ads is.
2. Place small display ads in appropriate sections of weekly or daily newspapers. Look for ads from businesses like yours and try to advertise in the same places they regularly advertise.
3. Make arrangements to exchange coupons and do joint mailings with noncompeting local businesses who serve the same clientele.
4. Write up a press release announcing your business and send it to local newspapers.
5. If you have any writing ability (or the money to hire someone who does) write up some articles on the benefits of your business—this would apply mostly to service businesses—and see if you can get papers to run them. (Submit them as columns or write them up as a fact sheet to go with the press release about your grand opening.)
6. Consider some type of giveaway—refer a friend, get a free service, or whatever might be appropriate for you business, perhaps some kind of free product with the first service call.
7. Put up a website and get it listed in search engines. You’d be surprised how many people use the Internet for finding products and services.
8. Network, network, network! Get into whatever groups are appropriate so people get to know you. Consider offering the groups coupons for a free or discounted service that the groups can give away as raffles.

This article was published under Marketing a Business. You can leave a response, or trackback from your own site.

3 readers have commented on “Local Marketing Ideas”

1. Call Centre Articles … Marketing Ideas. Marketing is | Marketing Idea Marketing Resources said on January 3rd, 2008 at 8:03 pm:
   

   […] Local marketing ideas - Small Business Articles - Bplans.com Bplans UK. Business Plan Outline. Sample Business Plans. Sample … Business Articles > Marketing a Business > Local marketing ideas. Local marketing ideas … [tags]marketing ideas[/tags] […]

2. Beverly said on January 11th, 2008 at 4:47 pm:
   

   I have teamed up with another business in town and we are dropping info. in the neighborhoods at the doors. I also belong to a network group.
   www.afuturewithhope.com

3. Wayne said on April 23rd, 2008 at 1:56 pm:
   

   Write articles and you will be amazed how they will bring business to you!

Leave a Comment