Social media and the hiring force 2

I read a great article by Lena West on her InfoWorld Blog a few days ago. She was talking about how people looking to join your company aren’t just looking at the paycheck and health benefits, they’re also looking for a forward thinking company.

While on my speaking tour, an attendee shared a story about a company with a pretty solid track record and decent growth rates. It seems that a smart young woman, fresh out of college, was interviewing for a tech position within this company. When she was offered the position, she hesitated to accept.

When asked why she simply said, “Honestly, I took a look at your website and I’m not sure that your company is advancing technologically. You don’t have a blog, and your website is basically flat. You’re a tech-based company and I thought you would be a bit farther along in your adoption than this.” Clearly, the company wanted to employ her, but she was not sure if she wanted to be employed by the company.

I think this is not only an interesting comment from a prospective employee, but also from a potential customer or client.

What’s missing from your online company presence that would cause someone to think you aren’t quite embracing the new or available technology? Are you engaging your customers? Are you letting them buy and run or are you turning them into evangelists. Does your Web site bring them back again and again by offering just that little something different?

Thanks, Lena!

‘Chelle Parmele
Social Media Marketing Manager

  • Lena West


    Thanks for the link…and for reading the blog.

    That blog post has stirred up a lot of controversy.

    All the comments are not in support of my post because some people took what I said a little TOO far.

    Ironically, all the trackbacks are positive.

    Makes for great conversation.


  • Gautam Chaudhury

    I am loking for HR Position to join.

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