Business Plan Help & Small Business Articles

Start an Online Store, eBay Auction, or Internet Business

by Tim Berry

Today you can buy almost anything on the Internet. Most retailers now have an Internet business website that complements their physical storefronts. E-commerce sites that sell strictly on the Web are proliferating. And for budding entrepreneurs, or simply folks who want to sell off their treasures, there are sites such as eBay’s well-know auction site. If you are ready to start a company based on your online, eBay, or  Internet business idea read on.

We’ve grouped the following resources together as a starting point for your research into what it would take to start your own Internet business, eBay business or online business. In addition to the free content (such as sample business plans that you can read in full online), you will also find links for additional tools and products to help you move from the “where do I begin?” research step to the “how do I get started?” step — when you’re ready.

Online Store, eBay, and Internet Business Sample Plans

Looking for inspiration? Check out our Retail and Online Store sample business plans. See how others like you got started and turned their Internet business idea into a reality. These plans can be read fully online. All of these plans are available in Business Plan Pro.

Clothing E-commerce Site Business Plan
In this sample business plan, Liquid Culture will drop-ship the latest fashions to customers around the country via its online store.

Maternity Clothing Online Business Plan
ExpectingU.com is an example of an innovative Internet business plan, finding profits where maternity clothing and college sports connect.

Print Shop Website Business Plan
PrintingSolutions.com is being designed as a global Internet printing services/print shop who is focused on reducing the overall printing price structure, in addition to enabling business-to-business transactions for printing presses and the graphic art design industry.

Children’s Website Business Plan
InteliChild.com offers bright children an entertaining place to interact with each other, the Web, educators, and the world in general.  The site will market and sell selected toys, books, and software products.

ISP Business Plan
Web Solutions, Inc. (Web Solutions) is an Internet Service Provider (ISP). Web Solutions is a company driven to provide customers with a complete solution to their entire current and future Internet and private network needs. The company’s customer base includes all consumers and all small- to medium-sized businesses, including start-ups.

E-commerce Retailer Marketing Plan

Once you’ve decided on the type of business you want to start, you must also plan how you will reach your potential customer market and how you will convince them they want to do business with you. That’s what marketing is all about. See how Nature’s Candy targeted its ideal online customer base.

Start a Business Resource Kit

Looking for more resources to help you start your eBay business? This free online business planning toolkit includes a presentation by business planning guru Tim Berry, a set of business calculators, sample business plans and more. Launch the toolkit

Articles on Running an Online, eBay or Internet Business

EBay has made running an online business even easier than before, but you still need to understand your customers and have a solid business strategy. These articles offer hands-on advice from experienced e-business entrepreneurs.

Online Marketing Without Spam
Your Internet Website in the Mind of Your Customers
Steps to Starting an Online Internet Business
Tax on Internet Sales
And more…

Additional Sample Business Plans in BPP

These, and dozens of other sample business plans who sell online, as well as the fully viewable plans listed above, are available in Business Plan Pro.

E-commerce Retailer Business Plan
Executive summary (excerpt only)
Nature’s Candy sells naturopathic and homeopathic supplements with a business plan that targets the intersection of an aging population and growing Internet use.

Ecommerce Fabric Store Business Plan
Executive summary (excerpt only)
Read how Gaian Adventure Fabric and Notions plans to sell outdoor fabrics online.

Home, Garden Gifts Online Business Plan
Executive summary (excerpt only)
This sample plans explains how the owners of Grapevine Country Gifts will use the equity in their house to fund expansion of their click-and-mortar business.

Start an Online or eBay BusinessOnline, eBay, Internet Business Start-up Kit

This informative business binder provides the essential knowledge you need to plan and start an eBay business. It covers such basics of the online retailer business as Web store considerations, facility requirements, legal requirements, finance, marketing, operations, and more. Also included in this start-up kit is a copy of Business Plan Pro software, the world’s best-selling business plan software.

Direct Selling Industry Research

Get valuable financial intelligence and industry trends for online retailers and related Internet businesses in a direct selling establishments industry research report. We provide detailed reports with five years of financials, business ratios, and more. Better yet, our direct selling establishments industry reports are available at the U.S. national, state, and even county level, so you can really understand the local competitive environment. Start your market research the easy way.

Browse industry research reports such as SIC Code 5963, Direct Selling Establishments.

Or read a sample industry report as a PDF.

About Tim Berry

Founder and President of Palo Alto Software and a renowned planning expert. He is listed in the index of "Fire in the Valley", by Swaine and Freiberger, the history of the personal computer industry. Tim contributes regularly to the bplans blog, the Huffingtonpost.com as well as his own blogs, Planning, Startups, Stories, Up and Running, and Planning Demystified. His full biography is available at timberry.com.

More from Tim Berry

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{ 15 comments… read them below or add one }

Seh June 28, 2009 at 4:00 pm

Anyone starting a business right now, should try to integrate online video into their marketing. I’ve read article after article about major companies distributing huge portions of their budget to online marketing. Seems like a clue to me. I currently post my online videos to http://www.Adwido.com because it’s free. Plus they boost traffic to my site with targeted keywords and links back to my site.

Elise July 9, 2009 at 10:37 am

Great business plans and direction for setting up the online store. Most people jump in with the notion of only temporary selling a couple items like opening up a garage sale with 3 items. Growing a business takes time and dedication…Great advice. Find basic tips for selling and buying at http://thegreatebaysolution.com

lawrence mashaba March 9, 2011 at 10:05 am

Gr8 tips, i’ve always wanted to know how to start internet business or get internet job.

Free classified in india October 17, 2011 at 9:30 pm

awesome business plans…here after i started these type of works…thanks for this realistic information…keep on posting abt internet businesses…thanks again

software outsourcing company October 19, 2011 at 9:29 pm

Very good content.. its good for knowledge. Nice information, valuable and excellent design.

advocate in india October 22, 2011 at 3:24 am

good content and good tips thnx

Emailmarketing November 3, 2011 at 2:09 am

Good present.

prakash10 November 3, 2011 at 2:23 am

very nice content….thanks for posting this informative blog…thank u……

magicbrushset November 4, 2011 at 2:48 am

as we know that internet marketing is a online marketing..in which there is direct selling of product over the internet…but we need the help of some online store sites such as ebay.com because it play an major role in internet marketing. as this blog is really so much full of knowledge & i really share it to my friends….
thanks you so much for this special bolg

Webdesignfunda November 21, 2011 at 12:01 am

good one, really helpful to us. Thanks for posting.

Usaflights December 8, 2011 at 3:32 am

so many great business plans over here, i started these type of works…thanks for this realistic information…keep on posting …thanks a lot

australiaflightsticket December 8, 2011 at 3:33 am

thanks a lot for providing very important information to us through your blog

usaflightsticket December 8, 2011 at 11:42 pm

Nice business plans given here. Thanks for providing the real information. Thanks….

bling purse December 11, 2011 at 5:15 pm

It’s a very useful and an informative blog, i’m going to find more about it

suren December 24, 2011 at 6:38 am

Nice article and it’s very useful for me.

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