Don't let your good marketing be erased.

Good Marketing Undone

by Teri Epperly

I wrote this article a few years ago, before I took over the customer service team for Palo Alto Software. My perspective at the time was as a consumer. Looking back on it now, as the manager of my team, the glaring miss in this company’s story was the lack of training for their staff.... Read more »

A few of the goodies Crane gives out to interested people.

Does Your Business Have Swag?

by Lisa Furgison

Promotional gear, goodies, swag—whatever you call it, items with your company name and logo are a great marketing tool. They provide a way to connect with customers, improve brand awareness, and help drive your sales up. Crane, a home appliance and wellness company, uses promotional gear to promote their brand and products at various events and trade... Read more »

Shoestring Marketing Budget? Get Your Customers to Do It For You

Shoestring Marketing Budget? Get Your Customers to Do It For You

by Sarika Periwal

To survive as a business you need sales, and to generate sales you need marketing. It is for this reason that most businesses set aside a sizable chunk of money for advertising, but wouldn’t it be grand if you could generate sales by getting your existing customers to do your marketing for you? If you... Read more »


Today For The First Time in 80 Years, You Can Ask Total Strangers to Invest in Your Business

by Bailey Koharchick

As of September 23, 2013, American businesses can advertise that they are raising money, and it won't be considered a crime. Read more »


How to Market to Millennials (And Beyond!)

by Jessica Crossley

The solution to modern consumers ignoring your expensive and unmemorable traditional advertising is to do what's new: experiential marketing. Read more »


Direct Mail Marketing Isn’t Dead

by Cidnee Stephen

Does direct mail still work? It can, but Cidnee will share with you a few pointers you need to consider. Read more »


4 Companies Getting Video Right

by Luke Clum

It's one thing to discuss what the perfect video strategy entails, but another to watch companies that are getting it right. Read more »


Does Selling the Sizzle Get You Burned?

by Tim Berry

People want a good-looking body, not exercise or diets. So marketers develop messaging about benefits—what the people really want. Sell the sizzle, not the steak. Read more »


How I Got My First Customer: I Guerilla-Marketed My Way Onto TV

by Bailey Koharchick

Greg Doring's sales were slow until he said yes to a last-minute request from a news reporter and things started to take off. Read more »


5 Reasons To Switch To Internet Marketing

by David Sarro

The Internet is a new-age phenomenon like no other. It has become an active part of our lives and will continue to remain that way for generations to come. Among the most significant changes brought about by the Internet includes the way we view traditional marketing. Gone are the days of door-to-door salesmen—nowadays the sales... Read more »


How I Got My First Customer: I Offered A Better Deal

by Bailey Koharchick

Dave advertised a faster turnaround time than his competitors in a targeted ad campaign, and his business took off. Read more »


Online lead generation overview – seven-part series intro

by Michael George Keating

Online lead generation allows your company to bring in more qualified, warm leads. Read for a basic overview about generating leads online. Read more »


How do I generate buzz for a website launch?

by Will Stevens

If people don't know about your website then the investment is effectively wasted. Here are the steps you need to take to ensure you clock up hits from day one. Read more »


Do I need a website? Web presence planning for new companies

by Sam Fisher

When starting a new company it is surprising the number of people who still don’t consider a plan for how they will be perceived online. A web-presence is the digital representation of your company and is a key factor for attracting new business.   Often your web presence will be the first point of contact with... Read more »


The Small Business Butterfly Effect: 3 Small Ways to Get Found

by Adrienne Asselmeier

Customers find businesses in all sorts of ways, and you never know what ad or flier is going to draw them in. There is a great story that I’ve told many times about how a small bit of marketing led to me moving to Amherst, NY, for an international outreach position at the headquarters of... Read more »


Tips for Using Postcards as Direct Mail Coupons

by Tara Hornor

As a small business owner, you are probably always on the lookout for the most effective way to promote your company, to draw new customers, and to encourage current customers to do business with you again. One excellent way to encourage prospects and customers to use your services or purchase your products rather than your... Read more »


Location-Based Advertising: Good for Small Businesses?

by Tara Hornor

There are so many different methods for advertising, from traditional print methods such as with direct mail booklets, online advertising such as Google Adwords, TV commercials, radio ads, and much more. One method of advertising that should never be overlooked for certain small businesses is that of location-based advertising. This method is still a form of... Read more »


Want a Successful Small Business? Forget Instant Gratification!

by Carolyn Higgins

Here is a paraphrased summary of three different conversations I had with business owners this week: Business Owner (B.O.): “Marketing doesn’t work, I tried it.” Me: “Really? Tell me more about that.” B.O.: “I sent out a bunch of post cards and didn’t get a single response!” Me: “Hmmm.. A ‘bunch’ you say? How many... Read more »


Integrating SMS into Existing Marketing Efforts

by Todd Jensen

Integrating SMS into Existing Marketing Efforts First, what is SMS? SMS stands for Sell More Stuff! Okay, that’s not entirely true. SMS actually stands for Short Message Service and is a standardized protocol for sending text messages between devices. The SMS-enabled device you are most familiar with is probably within arm’s length of you right... Read more »


4 Marketing Aces for your Tech Start-up

by Alan Gleeson

Marketing a Tech Start-up is challenging and costly. While using social media offers one route to generate some demand it represents but one piece of the jigsaw.  Instead, the following 4 strategies represent some of the more powerful demand-generation activities (aka Aces) that should be considered by new businesses: 1. Concentrate on Building a Really... Read more »