Posts tagged as:

backtofundamentals

Competitors are a Fundamental Reality of Doing Business

One of the most overlooked, forgotten, and intentionally ignored sections in a business plan is the analysis of the competition. Don’t kid yourself. You have competition. Everyone has competition. It’s a fundamental reality of being in business.
Here at Palo Alto Software, we have read hundreds of business plans over the years. Our Business Plan Pro [...]

Read the full article →

Not Everybody is Your Customer

This is hard to write about, and hard for business owners to accept. It seems so negative. Still, it seems like we all need a fresh reminder. Bill Cosby said it well: “I don’t know the secret to success, but I do know that the secret to failure is trying to please everybody.”
This reminds me, [...]

Read the full article →

7 Business Planning Fundamentals for Hard Times

Time flies. Thirteen months ago I posted Economic Dark Clouds on Small Business Trends. Back then I said “the economic news is clustering now,” but my point was essentially sticking to the fundamentals …
With some notable exceptions, your business moves up and down far more because of very-micro specifics of what you and your team [...]

Read the full article →