growing
Why Small Businesses Needs Brands

Why Small Businesses Need Brands, Too

by Sara Conte

I believe that building a great brand is the single best way to ensure the long-term survival of your company. Read more »

growing
the definitive guide to building a brand

The Definitive Guide to Building a Brand

by Sara Conte

Building a brand that’s authentic, consistent, and rooted in a distinct personality separates you from the competition and allows your customers to connect with you on a more meaningful level. Building a brand can feel daunting. In fact many small businesses feel like it’s something that only the “big guys” can afford. But branding is something that every company can do if you follow a few basic rules. Read more »

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brand

7 Steps to Build Your Best Personal Brand

by Leah Jarratt

Your online brand is a showcase of you and your unique selling points. Take this opportunity to set yourself apart from the rest (but remember to remain professional at all times)! Read more »

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charmin public restroom

How to Market to Millennials (And Beyond!)

by Jessica Crossley

The solution to modern consumers ignoring your expensive and unmemorable traditional advertising is to do what's new: experiential marketing. Read more »

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Business-Expansion

How Do You Grow Your Business With A Side Venture?

by Deborah Sweeney

Is it better to continue to concentrate on your main business, or should you focus on certain aspects of your company and grow those as their own ventures? Read more »

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brand-building

Build a Better Brand

by Willie Pena

These strategies are your best bet to build a stronger brand identity and improve your chances of dominating your market. Read more »

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Author: Brian Solis

Company culture as a marketing tool

by Chris Garrett

Ensuring that your marketing campaign incorporates the most important aspects of your internal culture can give you a serious advantage over your competitors. Read more »

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Dont Branch Your Business

Stick to What You Know: How Branching Out Can Hurt Your Business

by Bobby Marhamat

Once a small business gains traction and really starts to get some miles under its belt, many of the factors that can cause roadblock along the way are actually self-induced. When it comes to marketing and establishing your brand, more often than not, you are your own worst enemy. Don’t Dilute Your Brand Case in... Read more »

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Social media secrets

How Are You Going to Market Your Newborn Software

by Marko Lev

In many respects, software is like a baby. It starts off with an idea, you think through whether it is worth indulging your idea, then you plan your idea, and execute. Software often has a much longer gestation period than nine months though. Once the finished product enters the world there is much joy and... Read more »

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daly

The Masters Golf Tournament – A Startup Unlike Any Other

by Zack Price

I made my way from Chicago down to Augusta, Georgia to check out a practice round of this year’s golf Masters, “A Tradition Unlike Any Other”.  This April tradition, despite it’s old school rules it is the most innovative sporting event in the world.  I figure as long as I’m hanging out down here at... Read more »