Let’s take a look at what a brand’s tone of voice actually is, why it matters, and how to craft it.
You've validated your business idea, you've done your market research, and hopefully you've registered your business name. Now it's time for a bit of fun. It's time to build your brand!
This week Peter and Jonathan talk about how to pitch your business. Park Howell (from The Business of Story podcast) explains how to tell your brand story.
Think a brand is just for big businesses? Think again. Branding is critical for businesses of all shapes and sizes. Your brand is what the outside world thinks of you. That’s it. Although you can influence your brand through well-designed logos, hilarious ad campaigns, carefully crafted press releases, or super-friendly service, ultimately, your brand is...