Caroline Cummings

How to Use Coupons for Your Business (Without Losing Money)

Coupons can be a great tool for your business—or a great way to lose money. Here's how to design a successful coupon initiative that will keep new customers coming back again and again.

By Jonathan Griffit | Share This

How I Pivoted My Startup 3 Times to Find Success

One of the perks of being a startup is that you have the flexibility to keep changing your identity until you get it right. Find out how one successful entrepreneur worked through multiple iterations of his idea before finding the winner.

By Augustus Franklin | Share This

4 Things You Won’t Regret Spending Money on When Starting Your Business

Arguably, you shouldn’t spend your hard-earned startup funding on expensive office chairs. However, some expenses are worth shelling out for up front.

By Courtney Apps | Share This

When Do You Really Need Insurance for Your Business?

It can be hard to determine what kind of insurance your business really needs. To ensure that your new business is protected in any scenario, here are some common business insurance policies, and how they actually work.

By Maxime Rieman | Share This

6 Business Idea Validation Tactics to Improve Your Business Planning

The fate of your business depends on how well (or poorly) you validate your business idea. Fail to validate it properly, and you run the risk of business failure.

By Joe Goerbert | Share This

The Difference Between Cash and Profits

Never forget: Profits are not cash. Brush up on the crucial difference between cash and profits with this guide by Palo Alto Software founder Tim Berry.

By Tim Berry | Share This

5 Research-Backed Tips for Increasing B2B Sales

If you run a business where you sell your product or service to another business (or you’re planning on starting one), here’s what you need to know about closing the deal.

By Jodie Shaw | Share This

What You Really Need to Know About Cash Flow

Cash is the single most important resource in any business—and also one that is frequently misunderstood. Here's what you really need to know about cash flow.

By Tim Berry | Share This

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