managing

Top 5 Online Marketing Tactics to Focus On in 2014

by Cidnee Stephen

As the New Year approaches, many small business owners will be taking time to reflect on their marketing strategies for the New Year. This year their timing couldn’t be more perfect. Read more »

Profile Your Ideal Customer

by Tim Berry

John Jantsch, in Duct Tape Marketing, recommends that you start by profiling your ideal customer. Focus for a while on one person, whether he or she is your customer directly or the decision-maker for a business customer. Give that person age, gender, income level, likes, dislikes, favorite movies, songs, magazines, restaurants. Know that person. If... Read more »