growing
red pen markups

Why hiring an editor is a solid investment

by Chris Lyman

When trying to start a new business, the last thing you want is for a typo in your painstakingly crafted materials to stand between you and potential funding. Read more »

planning
hiring a business plan writer

Beware of Business Plan Writers Who Oversell

by Tim Berry

Entrepreneurs, beware of business plan writers who oversell. There are people who sell business plan writing as if the business plan itself — the formatting, the structure, the editing, the production values — will or won’t get investment. And that’s not true. Nobody real will invest or not invest because of the production values of a... Read more »

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Photo courtesy of Shutterstock

Take a CopyWriter to Lunch and an Editor to Dinner.

by Tim Berry

I’m a good writer. I know that. I’m proud of that. I write relatively fast, relatively finished non-fiction business writing. I have degrees to prove it, but of course they don’t. And I have published works to prove it, and they do. Google me. However — and this is the point — I am not... Read more »

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Reasons to hire a professional writer

Seven reasons your company needs a professional writer

by Danielle Rodabaugh

If your business relies on its online reputation, you know how important credibility is to your success. Hiring a professional writer is a great way to maximize your company’s online branding potential. Unfortunately, not every small business has the funds available to hire a full-time writer. However, if you do have the financial flexibility to... Read more »

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typing

How to Write Guest Posts that Bloggers Accept

by Tara Hornor

For those interested in expanding beyond the bounds of their own blogs, writing guests posts is an excellent way to build a reputation within your industry. The “why” of guest blogging is pretty straightforward - unlike emails or newsletter postcard campaigns that only build rapport with clients, guest blogging  builds your expertise and connections within your industry, not to... Read more »

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trust2

Building Trust with Quality Website Content

by Tara Hornor

  When asked what’s the most important thing to a website owner for building their site, often the response revolves around ad revenues or social media management tools. But both of these answers ignore the most fundamental part of ensuring long-term growth: trust between the site and the visitors. Without trust, why should readers return?... Read more »

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crown

It’s true – content is king

by Palo Alto Software

Content marketing is one of the big buzzwords of 2012 so far. With millions of websites vying for your customers’ attention and hundreds of emails clogging their inboxes, now more than ever you have to prove to your audience that yours is a voice worth listening to. And that’s where content comes in. As Tim... Read more »

planning
stackpapers

The Problem of Redundancy in Business Plan Documents

by Tim Berry

I’m in my business plan marathon season again. This happens every April as I read business plans for my angel investment group in Oregon and for business plan competitions held this month by University of Oregon, Rice University, University of Texas, and the University of Notre Dame. I want to make it clear, first, that I... Read more »

planning
instructions

Crafting a Simple Business Plan

by Tim Berry

When I first started working with business plans back in the late 1970s, the average plan was much longer and more complex than what I see today. That might be because business plans are more common than they used to be–they’re used more and more often and by more people. It might also be a... Read more »

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typo3

Writing Web Content: The old rules of editing still apply

by Palo Alto Software

Is your website driving sales or is it driving potential customers away? Think about it — how you present yourself via your website is your customer’s first impression of you and your business. What you say and how you say it matters. There are plenty of excellent resources available to guide you in writing compelling... Read more »