(Note: this is taken with permission from Planning Startups Stories)
This fourth of five parts in this series depends on who you are, where you are, and what you want. If you’ve personalized in the first part, sold yourself and/or your organization in the second, and established the attractiveness or suitability of the business offering in [...]
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(Note: this is taken with permission from Planning Startups Stories)
Now explain what that person or organization you’re selling to gets. You’ve personalized the need or want, identified your unique qualities to solve the problem, and now you have to put the need or want in concrete terms that anybody can see. For example:
For a Trunk [...]
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