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Elevator Pitch Part 4: Finish Strong

(Note: this is taken with permission from Planning Startups Stories)
This fourth of five parts in this series depends on who you are, where you are, and what you want. If you’ve personalized in the first part, sold yourself and/or your organization in the second, and established the attractiveness or suitability of the business offering in [...]

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Elevator Pitch Part 3: What You Offer

(Note: this is taken with permission from Planning Startups Stories)
Now explain what that person or organization you’re selling to gets. You’ve personalized the need or want, identified your unique qualities to solve the problem, and now you have to put the need or want in concrete terms that anybody can see. For example:
For a Trunk [...]

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Are You Pitching Your Business Naked?

You are if you don’t have a business plan first.
Seriously: how can you boil it down to the core if you don’t know your basic strategy such as your identity, market, and focus? How can you set a scale to it without some idea of reasonable expectations in sales? How can you possibly talk about [...]

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In Business Planning, Form Follows Function

Important reality: Your business plan is about running your business. It’s not just a document. You may not ever print it, but, whether or not you need to produce a document for a bank or an investor, you still want a plan to help you manage your business. You want planning to help you grow. [...]

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