managing
How to Use FB admin tools like a pro

How To Use Facebook Admin Tools Like a Pro

by Brittany Klontz

Business owners have encountered a brand-new look for their business pages over the past month or so, and along with it came a number of questions about how to best take advantage of the changes. Read more »

managing

Facebook Rolls Out New Look for Business Pages

by Cidnee Stephen

Facebook announced a couple of interesting new features last week. First, they are beginning to test video ads on Facebook. (This is definitely in the very early stages so stay tuned.) The second announcement affects those with existing business pages on Facebook. If you haven’t already seen some changes to your Facebook business page, a... Read more »

managing

How to Build the Perfect Facebook Page for Your Business

by Bailey Koharchick

Social media is like a long-term relationship—the more you put into it, the more you’ll get out of it. Fortunately, it won’t nag you about leaving your laundry everywhere and clogging the drain (working on it, sweetie). It’s estimated that about 80 percent of companies are on Facebook, but the defining factor is how you’re... Read more »

managing

An Infographic History of Computer Programming

by Bailey Koharchick

Happy (early) National Programmers Day! Without developers, we wouldn't have funny cat videos, obsessive Facebook stalking or (God forbid) the Google. Check out this great infographic, created by Ellie Koning and originally posted on the now defunct Geekzu.com. Read more »

managing

8 Ways Your Social Media Strategy is Like a Fantasy Football Draft

by Bailey Koharchick

In Social Media, as in Fantasy Football, you can’t go far unless you know where the goalposts are. Each requires planning, strategy, and passion. Here are the top 8 reasons your social media strategy is like your NFL Fantasy Football draft. 1. You’ve Got Your Superstars “Facebook? Psh. Five bucks says I got more retweets than... Read more »

managing

Can Facebook Really Help Your Business?

by Cidnee Stephen

It is easy to come up with reasons why Facebook isn't going to help your business. I hear them all the time. My response remains the same: Don’t knock it until you give it a decent try. It will cost you little in time and money to do so, and the payoff could be well worth it! Read more »

managing

Are More Facebook Likes Better for Business?

by Carolyn Higgins

Recently a client asked what I thought about the businesses on Facebook who seem to be obsessed with boosting the number of “likes” of their business page… and here’s my two-cents: Boosting your numbers and trying to prove how popular you are is just like old-school “blast and pray” advertising. You blast as much “stuff”... Read more »

managing

5 ways to prepare for Facebook Timeline

by Palo Alto Software

If you’ve got a Facebook page for your business, you’re probably aware of the big change that’s coming on March 30, when all Facebook pages will switch over to the new Timeline design. The change will make your Facebook page a more visual representation of your brand. It will also allow you to tell your... Read more »

managing

Engage Now, Sell Later.

by Brooks Hays

Today’s guest post is from Brook Hays of Hy.ly – the customizable Facebook tab-building app.  Hy.ly is running a contest where the winner will get a free design consult and Facebook page makeover! For more information on their contest and to enter to win, go here.   By nature, small businesses (as well as big corporations)... Read more »

managing

Facebook is the New Britney Spears

by Lena West

Oops, they did it again! These days it seems like it’s all anyone can do to keep up with the hustle that Facebook has going. I mean, just when you get used to one new thing, they announce something different altogether. I know, it’s frustrating… even for people, like me, who LOVE this stuff. But,... Read more »

managing

5 Fun Ways to Market Your Business on Facebook

by Cidnee Stephen

If you are using Facebook personally or are still one of those rare people who aren’t part of what compares in size as being the 3rd largest country in the world, you might want to consider “playing” with some fun techniques here to market your business. Of course to start with you will need to... Read more »

funding

Dissecting a $50 Billion Pie

by Tim Berry

I picked this up from the Business Insider Chart of the Day email list from last week. I like the detail here. As Facebook grew, founder Mark Zuckerberg traded share of ownership for investment money. You’ve probably seen a lot of discussion lately about Facebook’s $50 billion value. It’s not a theoretical value of an... Read more »

managing

Comparing Twitter and Facebook Stats

by Tim Berry

I don’t know how far I would go with this, but it certainly got my attention, and the site it came from looks very good, too. This Infographic compares Facebook to Twitter in terms of use, demographics, and activities. You can click the picture for a larger view. And let me clearly thank Dave Larson... Read more »

managing

3 Worries on Social Media and Business …

by Tim Berry

I keep running into people who insist that every business, every business owner, every manager, every job seeker and everybody else should be developing his or her web presence. You should have a blog. You have to be on Facebook. You have to be on Twitter. You know what I mean. Yes, I agree that... Read more »

managing

Define Facebook Success

by Palo Alto Software

“We’re going on Facebook!” “Great! What will we do there?” “We’ll be on Facebook!” “Umm, ok, yes, but what will we DO there?” “Do?” “Yes, do? What are our goals? What will success look like?” “…” Sound familiar? Everyone’s excited about social media, but in order to make it work for your business, you need... Read more »

managing

Facebook for Small Business

by Palo Alto Software

Starbucks is often touted as a Facebook success story. Well, Starbucks is pretty much a business success story, but that doesn’t mean everyone can, or should, emulate them. Alex Wheeler, Starbucks’ Director of Digital Strategy, explains their Facebook success as the result of creating a relationship with their customers as fans, through brand stories and... Read more »

managing

Making Facebook THE Social Network

by Palo Alto Software

This is our third post on startup lessons from David Fincher’s new film about the founding of Facebook, The Social Network. We’ve already seen that business ideas aren’t protected, and that startups, especially, need to be clear on partnership agreements, and whether partners are actually a good idea. Today, the important lesson is about actually... Read more »

managing

Startup lessons from The Social Network movie

by Palo Alto Software

David Fincher’s new film, The Social Network, could be subtitled “The Unauthorized Biography of a Startup.” Based on the book ‘The Accidental Billionaires’ by Ben Mezrich, The Social Network tells the story of Facebook’s founding and rise to fame through the lens of the lawsuits that arose around it almost from the beginning. While critics... Read more »

starting

The Real Meaning of Facebook’s Murky Beginnings

by Tim Berry

How Facebook was Founded, and its two companion pieces on Business Insider, should be required reading for all entrepreneurs and all startups. The fabulously and typically murky early history of Facebook has very little legal or historical importance. But there are at least three good reasons to read it: It’s a really good, true story... Read more »

managing

More Women Than Men in Social Media

by Tim Berry

I found these very interesting statistics on Huffington Post yesterday. The post was titled Women Dominate Most Social Networking Sites. This is according to a survey sponsored by Pingdom, a network uptime monitoring business. The chart here gives us the interesting, detailed breakdown, by site name. I’m not sure what, if any, conclusion to draw,... Read more »