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Facebook Rolls Out New Look for Business Pages

by Cidnee Stephen

Facebook announced a couple of interesting new features last week. First, they are beginning to test video ads on Facebook. (This is definitely in the very early stages so stay tuned.) The second announcement affects those with existing business pages on Facebook. If you haven’t already seen some changes to your Facebook business page, a... Read more »

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How to Build the Perfect Facebook Page for Your Business

by Bailey Koharchick

Social media is like a long-term relationship—the more you put into it, the more you’ll get out of it. Fortunately, it won’t nag you about leaving your laundry everywhere and clogging the drain (working on it, sweetie). It’s estimated that about 80 percent of companies are on Facebook, but the defining factor is how you’re... Read more »

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An Infographic History of Computer Programming

by Bailey Koharchick

Happy (early) National Programmers Day! Without developers, we wouldn't have funny cat videos, obsessive Facebook stalking or (God forbid) the Google. Check out this great infographic, created by Ellie Koning and originally posted on the now defunct Geekzu.com. Read more »

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8 Ways Your Social Media Strategy is Like a Fantasy Football Draft

by Bailey Koharchick

In Social Media, as in Fantasy Football, you can’t go far unless you know where the goalposts are. Each requires planning, strategy, and passion. Here are the top 8 reasons your social media strategy is like your NFL Fantasy Football draft. 1. You’ve Got Your Superstars “Facebook? Psh. Five bucks says I got more retweets than... Read more »

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Can Facebook Really Help Your Business?

by Cidnee Stephen

It is easy to come up with reasons why Facebook isn't going to help your business. I hear them all the time. My response remains the same: Don’t knock it until you give it a decent try. It will cost you little in time and money to do so, and the payoff could be well worth it! Read more »

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Are More Facebook Likes Better for Business?

by Carolyn Higgins

Recently a client asked what I thought about the businesses on Facebook who seem to be obsessed with boosting the number of “likes” of their business page… and here’s my two-cents: Boosting your numbers and trying to prove how popular you are is just like old-school “blast and pray” advertising. You blast as much “stuff”... Read more »

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5 ways to prepare for Facebook Timeline

by Palo Alto Software

If you’ve got a Facebook page for your business, you’re probably aware of the big change that’s coming on March 30, when all Facebook pages will switch over to the new Timeline design. The change will make your Facebook page a more visual representation of your brand. It will also allow you to tell your... Read more »

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Engage Now, Sell Later.

by Brooks Hays

Today’s guest post is from Brook Hays of Hy.ly – the customizable Facebook tab-building app.  Hy.ly is running a contest where the winner will get a free design consult and Facebook page makeover! For more information on their contest and to enter to win, go here.   By nature, small businesses (as well as big corporations)... Read more »

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Facebook is the New Britney Spears

by Lena West

Oops, they did it again! These days it seems like it’s all anyone can do to keep up with the hustle that Facebook has going. I mean, just when you get used to one new thing, they announce something different altogether. I know, it’s frustrating… even for people, like me, who LOVE this stuff. But,... Read more »

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5 Fun Ways to Market Your Business on Facebook

by Cidnee Stephen

If you are using Facebook personally or are still one of those rare people who aren’t part of what compares in size as being the 3rd largest country in the world, you might want to consider “playing” with some fun techniques here to market your business. Of course to start with you will need to... Read more »