Posts tagged as:

marketing

Not Everybody is Your Customer

This is hard to write about, and hard for business owners to accept. It seems so negative. Still, it seems like we all need a fresh reminder. Bill Cosby said it well: “I don’t know the secret to success, but I do know that the secret to failure is trying to please everybody.”
This reminds me, [...]

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Planning Tips from Palo Alto Software Customers

Palo Alto Software recently conducted a survey of customers about their business planning efforts and needs. While some of the findings were predictable, others offer lessons for entrepreneurs trying to get started, as well as those trying to get back to fundamentals. The following article highlights three areas of planning our respondents found challenging, and [...]

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Flaws or Opportunities?

Did you know that problems with your products are not necessarily going to make your customers dissatisfied? At least, not in the long run. Instead, they can provide an opportunity to turn customers into evangelists for your customer service.
Think about this common scenario: you boot up your computer, ready to work (or play a game, [...]

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