planning

Marketing Plan

by Tim Berry

A written document containing description and guidelines for an organization’s or a product’s marketing strategies, tactics and programs for offering their products and services over the defined planning period, often one year. Read more »

growing

Define Facebook Success

by Palo Alto Software

“We’re going on Facebook!” “Great! What will we do there?” “We’ll be on Facebook!” “Umm, ok, yes, but what will we DO there?” “Do?” “Yes, do? What are our goals? What will success look like?” “…” Sound familiar? Everyone’s excited about social media, but in order to make it work for your business, you need... Read more »

planning

How do I know?

by Sabrina Parsons

When people are putting together their initial business plan or marketing plan they often get hung up on the research portion of the plan. How do I know: How many people are in my target market? How many of the target market I can expect to buy my goods or services? More about the demographics... Read more »