planning
Shoestring Marketing Budget? Get Your Customers to Do It For You

Shoestring Marketing Budget? Get Your Customers to Do It For You

by Sarika Periwal

To survive as a business you need sales, and to generate sales you need marketing. It is for this reason that most businesses set aside a sizable chunk of money for advertising, but wouldn’t it be grand if you could generate sales by getting your existing customers to do your marketing for you? If you... Read more »

planning

Marketing

by Tim Berry

The set of planned activities designed to positively influence the perceptions and purchase choices of individuals and organizations. Marketing is a highly important part of business that focuses on perception, desires, and more to convince customers that your product or service is the one they should choose. Read more »

growing

Using Analytics to Drive Your Online Marketing Strategy

by Casie Gillette

Do you know who is coming to your website?  Who is buying your product?  Where they are coming from?  What they like and dislike? Analytics are an extremely valuable asset when it comes to your website and your online marketing efforts. The more informed you are on where and how your customers interact with your... Read more »

growing

Be realistic when you set your measure of success

by Tim Berry

All of us plan for success in our businesses. That IS the goal after all. To be successful. But how exactly do you determine IF you have succeeded? Regardless if you are a start up or an established business, you need to establish, right up front, during your business planning process, what success will look... Read more »

growing

Not Everybody is Your Customer

by Tim Berry

This is hard to write about, and hard for business owners to accept. It seems so negative. Still, it seems like we all need a fresh reminder. Bill Cosby said it well: “I don’t know the secret to success, but I do know that the secret to failure is trying to please everybody.” This reminds... Read more »

planning

Planning Tips from Palo Alto Software Customers

by Sara Prentice-Manela

Palo Alto Software recently conducted a survey of customers about their business planning efforts and needs. While some of the findings were predictable, others offer lessons for entrepreneurs trying to get started, as well as those trying to get back to fundamentals. The following article highlights three areas of planning our respondents found challenging, and... Read more »

growing

Flaws or Opportunities?

by Sara Prentice-Manela

Did you know that problems with your products are not necessarily going to make your customers dissatisfied? At least, not in the long run. Instead, they can provide an opportunity to turn customers into evangelists for your customer service. Think about this common scenario: you boot up your computer, ready to work (or play a... Read more »

Value-Based Marketing

by Tim Berry

This is just a thought, a tip, not something you’re supposed to do or you have to do.  But it might help. The idea of value-based marketing can help you figure out what to do to take your core strategy into specific activities to reach your customers. It starts with what the experts call a... Read more »

planning

All Those Ps

by Tim Berry

You have a marketing strategy. It’s the heart of your plan. You’ve talked it out, probably written it out. You may have done the market research and industry research, or maybe you’re just sure of yourself in your market. We used to call it marketing mix, or the three Ps (pricing, promotion, and an artificially... Read more »