starting
unique-selling-proposition-e1418250350839

How to Create a Unique Value Proposition

by Lisa Furgison

Whether you’re a new entrepreneur or thinking about joining the ranks, one question you’ll have to answer is: What sets your business apart? The answer to that question usually leads entrepreneurs to define their unique value proposition, also called unique selling proposition, or USP. To help entrepreneurs create a value proposition, we’ve written this handy guide to walk you... Read more »

managing
They think it's great, though.

Help! My Parents Are the Only Ones Reading My Business Blog

by Lisa Furgison

Finding affordable ways to market your new business is tough, but if you’ve done some research, “a blog” has probably come up as a possible tool. Statistics show that blogs are powerful to consumers. According to online marketing business LocalVox, small businesses that blog generate 126% more leads than businesses without a blog. That’s a pretty impressive... Read more »

managing
marketingmistakes

5 Marketing Mistakes I Made as a New Entrepreneur

by Lisa Furgison

After years of working for micromanaging bosses, working ten-hour days, and feeling completely drained at the end of a workweek, my husband and I decided to call it quits. We left our jobs in the media world and started our own business, McEwen’s Media. Our business is an extension of the work we did for the... Read more »

managing
Done any creative coifs lately? Show them off!

The Ultimate Instagram Guide for Hair Salons

by Lisa Furgison

Successful hair salons have to stay on top of trends, so it’s no surprise that salon owners and stylists are also embracing the hottest social media trend: Instagram. Instagram is the newest social media kid on the block, and its popularity is skyrocketing. According to research conducted by the Pew Research Center, Instagram was the fastest... Read more »

starting
nametrouble

Why You Should Care about the Name You Give Your Company

by Vince Bridgman

When company names go bad There’s a whole heap of problems that can scupper a business in its plans to develop and grow: poor sales, an interrupted supply chain, industry price-cutting or new competition, a marketing strategy that didn’t quite go to plan, HR issues, sudden increases in overheads, late payments—the list of potential pitfalls... Read more »

managing
Okay, having a funny chef statue isn't on the list.

18 Affordable Marketing Tactics Restaurants Can Use to Bring in More Customers

by Lisa Furgison

The restaurant business will see an uptick in sales this year—according to the National Restaurant Association, sales are expected to hit $709.2 billion in 2015. The report indicates that the recovering economy is making it easier for people to eat out more frequently. To make sure some of that newly flowing cash comes into your restaurant,... Read more »

managing
socialmedia

3 Strategies to Inspire Your Social Media Marketing

by Nick Rojas

Social media has become one of the most important outreach and marketing channels available to brands, which in turn means that it’s important to have a social media strategy as a core part of your overall marketing plan. Social media channels offer businesses a cost-effective way to promote their companies, to increase brand awareness, and... Read more »

managing
shutterstock_106614497

4 Ways to Turn Your Website into a Marketing Heavyweight

by Kaitlyn Borysiewicz

Your company is in the ring. There are 12 seconds left in the last round. Will your digital brand take the knockout throw, or will it crumple on the mat? That really depends on one major thing: your company’s website. As more and more people consume online content, the importance of standing out from your... Read more »

managing
shutterstock_215960878

Customer Loyalty 101: How to Get Consumers to Do What You Want

by Katherine Halek

Have you ever been in awe of brands that seem to have mastered the art of “customer whispering,” frequently getting casual onlookers to buy on the spot? Much of this comes from consumer attraction techniques that anyone can learn and apply easily. Follow us as we demystify conversion and customer retention with the help of... Read more »

managing
2014 Top Articles

Our 10 Most-Read Articles of 2014

by Jonathan Michael

  2014 is on its way out. I don’t know about you, but as the year comes to a close, I love looking back to consider how the year unfolded. Did everything go as planned? What things were unexpected–good or bad? What did I learn from my experiences? Finally, what can I take with me to help... Read more »

planning
target-marketing_small

Target Marketing 101 [Infographic]

by Jonathan Michael

The term “target marketing” has been around for decades, but that doesn’t mean that everyone knows what it is or how to apply it to their business. If you’re just starting out, or if marketing your business has been something that you do without fully understanding it, then getting a grasp on target marketing will... Read more »

managing
shutterstock_73197265

What Big Name Brands Can Teach You about Content Marketing

by Brittany Klontz

For small business owners who are not 100% up to speed on the online marketing world, all this talk of content marketing may be a little confusing. Your business is online, and you’re on board the social media marketing bandwagon, surely that’s enough to keep up with your competition? Perhaps it is. But who wants... Read more »

planning
unique-selling-proposition

How to Create a Unique Selling Proposition

by Lisa Furgison

Whether you’re a new entrepreneur or thinking about joining the ranks, one question you’ll have to answer is: What sets your business apart? The answer to that question usually leads entrepreneurs to define their unique selling proposition, or USP. To help entrepreneurs create a unique selling proposition, we’ve written this handy guide to walk you... Read more »

starting
14-1106-College-Grads

The Millennial Entrepreneur: Idealistic or Realistic? [With Infographic]

by Jonathan Michael

Earlier this spring, studies in both the U.S. and the UK have reported declines in entrepreneurship: more startups failing, fewer getting off the ground, and low growth expectations for those currently open. After all this time, is it possible that entrepreneurs are now an endangered species? I hope you can sense the sarcasm in my... Read more »

managing
onlineclass

Top 10 Free Online Classes for Small Business Marketing

by Angelique O'Rourke

A lot of small business owners know their fields and industries like the back of their hand—it’s why they are so good at what they do. But when it comes to marketing your business, there might be a few (or more than a few) gaps in your formal education or training. That’s okay, because a... Read more »

managing
shutterstock_83327209

How to Handle and Avoid Negative Publicity

by Candice Landau

We’ve all heard of at least one social media disaster story—whether that’s the NRA posting a pro-gun tweet right after the shooting in Aurora, Colorado, or Gap’s somewhat insensitive tweet encouraging those caught up in Hurricane Sandy to do some online shopping—and the reality is, these social media disasters happen. Sometimes they’re honest mistakes, other... Read more »

managing
best blogs to grow your business

The 22 Best Blogs to Help Grow Your Business (That You May Not Be Reading)

by Jonathan Michael

There are plenty of popular business-advice websites that make it on these kinds of “best of” lists, but I wanted to take a different approach. The problem with many of the popular sites is that they often offer little more than fluff pieces that don’t actually help you improve your business. They’ll share entrepreneur success... Read more »

planning
marketingplan

Help! My Business Needs a Marketing Plan and I Don’t Know Where to Start

by Gina Smith

Congratulations! You are among a select number of small business owners and executives who recognize the need for a marketing plan. As a marketing strategist, I recommend a marketing plan to all of my clients. More often than not, business owners feel they can just “wing it.” That, my friend, is a recipe for disaster.... Read more »

managing
applecustomervalues

What Apple Can Teach You about Marketing

by Jack Holt

Few iPhone users would identify “hedonism” (or the pursuit of pleasure) as a core value in their lives, but when you look at the sentiments behind Apple’s marketing strategy for the past 30 years, you might not be so quick to disagree. This extremely human core value is a key factor in Apple’s success today, despite... Read more »

managing
A few of the goodies Crane gives out to interested people.

Does Your Business Have Swag?

by Lisa Furgison

Promotional gear, goodies, swag—whatever you call it, items with your company name and logo are a great marketing tool. They provide a way to connect with customers, improve brand awareness, and help drive your sales up. Crane, a home appliance and wellness company, uses promotional gear to promote their brand and products at various events and trade... Read more »