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Do You Have The Courage to Price High?

Do You Have the Courage to Price High?

by Tim Berry

In the consulting and services industry, pricing is your buyer's best indication of your value. People buy on confidence, reliability, name and assurance, not on price. Read more »

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Ice cream menu options

3 Reasons Your Menu Sucks

by Dave Cannon

A price is much more than a number. Here are some ways to use your menu and pricing structure to craft a memorable experience for your customer. Read more »

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headlights

Quantity vs. Price: Be Careful Not to Overspend

by David Schroeder

When businesses are getting ready to launch a new product, we often see them overrun their headlights on the amount of money spent purchasing materials.  By overrunning their headlights, I’m referring to the fact that people will focus on the unit price alone, and ignore the total amount of money required to purchase all of... Read more »

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bigstockphoto_A_Variety_Of_Clipped_Store_Adv_2298763

Does Your Advertising Make You Look Cheap?

by Carolyn Higgins

I opened up the bright blue Val-Pack envelope this morning like I sometimes do, more out of a marketer’s curiosity than anything else.  I don’t use coupons; it’s too much of a hassle for me to save a few bucks.  But I do leaf through the coupons just to see who’s advertising, what they’re advertising,... Read more »

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sale

Selling Smart: Not All Sales Are Good Sales

by Susan Solovic

I’ve been on a hectic book tour the past several weeks, and I’ve listened to thousands of small business owners discuss their concerns.  One common problem:  we need more sales. Yes, we’d all like to increase our revenue and build our businesses.  But hold your horses — not all sales are good sales.  Sounds counter-intuitive,... Read more »

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Five Simple Ways to Refresh Your Marketing

Five Simple Ways to Refresh Your Marketing

by Carolyn Higgins

Is your small business kinda slow these days? Are customers just not calling and coming in like they used to? It’s probably because you’re using the same old marketing and advertising you’ve been using for years. It’s time to change it up a bit. When’s the last time you looked at your messaging and marketing... Read more »

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ipod

Can your brand be a luxury brand?

by Noah Parsons

As little as 5-6 years ago, computers and cell phones were purely utilitarian devices. That is, they were used to get tasks done. They weren’t always very pretty to look at and certainly not things that you necessarily craved – unless your inner geek needed whatever was the latest and greatest technology. “Sexy” was certainly... Read more »

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Seth Godin Unravels a Pricing Mystery

by Tim Berry

Every business owner should make a point to stay up with Seth Godin’s blog. His style is usually very short and always razor sharp; and his points are even sharper than his style. Read at least one of his books too. My choice, if you read only one of those books, would be All Marketers... Read more »

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Shutterstock, Photos, and Pricing is Magic

by Tim Berry

I’m getting more and more interested in the relationship between free work, fremium, and normal for-pay work especially in the area of creative works, like music and art, photography, and blogging. This whole mishmash seems messy. Take images, for example: you can steal untold millions of images on the Web, you can get millions free... Read more »

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Thinking About Strategy: Raise Prices

by Tim Berry

Forget your economics 101 where they say low price means high volume. That’s for coal in the 1900s. In today’s world, low price means high volume only if you’re a capital-intensive location-intensive big business like McDonald’s, Costco, or Walmart. For the rest of us, especially the startups and the real-world small business, the high-value high-price... Read more »