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Do You Have The Courage to Price High?

Do You Have the Courage to Price High?

by Tim Berry

In the consulting and services industry, pricing is your buyer's best indication of your value. People buy on confidence, reliability, name and assurance, not on price. Read more »

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Ice cream menu options

3 Reasons Your Menu Sucks

by Dave Cannon

A price is much more than a number. Here are some ways to use your menu and pricing structure to craft a memorable experience for your customer. Read more »

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headlights

Quantity vs. Price: Be Careful Not to Overspend

by David Schroeder

When businesses are getting ready to launch a new product, we often see them overrun their headlights on the amount of money spent purchasing materials.  By overrunning their headlights, I’m referring to the fact that people will focus on the unit price alone, and ignore the total amount of money required to purchase all of... Read more »

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bigstockphoto_A_Variety_Of_Clipped_Store_Adv_2298763

Does Your Advertising Make You Look Cheap?

by Carolyn Higgins

I opened up the bright blue Val-Pack envelope this morning like I sometimes do, more out of a marketer’s curiosity than anything else.  I don’t use coupons; it’s too much of a hassle for me to save a few bucks.  But I do leaf through the coupons just to see who’s advertising, what they’re advertising,... Read more »

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sale

Selling Smart: Not All Sales Are Good Sales

by Susan Solovic

I’ve been on a hectic book tour the past several weeks, and I’ve listened to thousands of small business owners discuss their concerns.  One common problem:  we need more sales. Yes, we’d all like to increase our revenue and build our businesses.  But hold your horses — not all sales are good sales.  Sounds counter-intuitive,... Read more »

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Five Simple Ways to Refresh Your Marketing

Five Simple Ways to Refresh Your Marketing

by Carolyn Higgins

Is your small business kinda slow these days? Are customers just not calling and coming in like they used to? It’s probably because you’re using the same old marketing and advertising you’ve been using for years. It’s time to change it up a bit. When’s the last time you looked at your messaging and marketing... Read more »

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ipod

Can your brand be a luxury brand?

by Noah Parsons

As little as 5-6 years ago, computers and cell phones were purely utilitarian devices. That is, they were used to get tasks done. They weren’t always very pretty to look at and certainly not things that you necessarily craved – unless your inner geek needed whatever was the latest and greatest technology. “Sexy” was certainly... Read more »

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Seth Godin Unravels a Pricing Mystery

by Tim Berry

Every business owner should make a point to stay up with Seth Godin’s blog. His style is usually very short and always razor sharp; and his points are even sharper than his style. Read at least one of his books too. My choice, if you read only one of those books, would be All Marketers... Read more »

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Shutterstock, Photos, and Pricing is Magic

by Tim Berry

I’m getting more and more interested in the relationship between free work, fremium, and normal for-pay work especially in the area of creative works, like music and art, photography, and blogging. This whole mishmash seems messy. Take images, for example: you can steal untold millions of images on the Web, you can get millions free... Read more »

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Thinking About Strategy: Raise Prices

by Tim Berry

Forget your economics 101 where they say low price means high volume. That’s for coal in the 1900s. In today’s world, low price means high volume only if you’re a capital-intensive location-intensive big business like McDonald’s, Costco, or Walmart. For the rest of us, especially the startups and the real-world small business, the high-value high-price... Read more »

starting

Top Startup Mistake 4: Pricing Too Low

by Tim Berry

(This is number 4 on my list of the top 10 startup mistakes.) I hate it when it comes up in a business plan: entrepreneurs assuming that it’s important to offer a lower price than their competition. That works for Walmart and Costco. It works for undifferentiated commodities like coal, maybe (at least it does... Read more »

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flodiscount

How much do you charge for that $8 blanket?

by Palo Alto Software

Reading this article about how American Airlines is planning to charge $8 for a blanket on certain flights got me started on one of my favorite rants. When did we start getting so angry with large businesses for trying to make a profit? No, no… I get it. I know it’s bad form right now... Read more »

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5 Tips on How to Set Consulting Fees

by Tim Berry

For all the years I was one-person business planning consulting, one of the hardest parts of surviving in that business was figuring out how much to charge the client. Of course I worried about charging too much and not getting the job. But on the other hand, charging too little devalues your work. It sends... Read more »

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Planes, Trains and Automobiles

by Palo Alto Software

Yesterday I ran the gambit in modes of transportation. Plane from Texas to Oregon. Train from Portland to Eugene and then a car ride from the station to home. On every leg of my trip, I heard about how expensive it was to travel these days. In the airport, people were talking about the new... Read more »

starting

You don’t have to be first to start a business

by Tim Berry

Most people overvalue ideas and being first. You don’t have to be first to have a good business, and you don’t have to be unique. Far more important than being the first is just the simple foundation of giving your customers good value. Give good value for every dollar spent, and that will build return... Read more »

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How Web Advertising Works

by Tim Berry

This was a question in my e-mail this morning: How much should I charge for an advertisement placed on my website, if requested? I know it’s a vague question but are there guidelines? If someone wanted me to advertise their store – maybe say, a logo. How much should I charge? Or say an ad... Read more »

Lessons to be learned from The Apprentice

by Noah Parsons

The latest series of The Apprentice commenced on BBC 1 on Wednesday last (March 26, 2008) with the latest batch of candidates seeking to work for Sir Alan Sugar, founder of Amstrad. While the programme is both entertaining and dramatic in equal measure, it also provides a wonderful insight into teams, team dynamics, and how... Read more »

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5 Organic Lessons for Your Small Business Marketing

by Palo Alto Software

    The purpose of this post is not to convince you to go organic the way you might think … Just because I’m from Oregon and live next to the Cooper Vineyards and own a community garden plot does not make me an organic poster boy. Okay! Maybe it does, but… I believe that... Read more »

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Real Truth About Selling Your Invention

by Tim Berry

While I’m on a roll with questions (re: my post here yesterday), here’s another one that comes up a lot. Specifically, it came up this week in Ask Entrepreneur: Question: How can I approach investors for my invention? My patent professional says I should look for capital. I have no idea what it would cost... Read more »

starting

What’s a Domain Name Worth?

by Tim Berry

What’s a domain name worth? I have reason to write about that today, because of e-mail correspondence. Today I have somebody trying to sell me swot.com for $600,000. Yes, you read right, that’s $600,000, as in six hundred thousand dollars. There was a predictable thread: He had chosen me because of my work, his first... Read more »