Coupons can be a great tool for your business—or a great way to lose money. Here's how to design a successful coupon initiative that will keep new customers coming back again and again.
One of the perks of being a startup is that you have the flexibility to keep changing your identity until you get it right. Find out how one successful entrepreneur worked through multiple iterations of his idea before finding the winner.
Arguably, you shouldn’t spend your hard-earned startup funding on expensive office chairs. However, some expenses are worth shelling out for up front.
It can be hard to determine what kind of insurance your business really needs. To ensure that your new business is protected in any scenario, here are some common business insurance policies, and how they actually work.
The fate of your business depends on how well (or poorly) you validate your business idea. Fail to validate it properly, and you run the risk of business failure.
Never forget: Profits are not cash. Brush up on the crucial difference between cash and profits with this guide by Palo Alto Software founder Tim Berry.
If you run a business where you sell your product or service to another business (or you’re planning on starting one), here’s what you need to know about closing the deal.
Cash is the single most important resource in any business—and also one that is frequently misunderstood. Here's what you really need to know about cash flow.