managing
facebook

Boost Your Facebook Business Page Reach with Engaging Images

by Cyla Panin

Most small businesses who are using social media have a Facebook page, but many business owners and social media managers are facing a problem: Facebook has been making it harder and harder for small to medium-sized businesses to make an impact with their business page. Today it’s next to impossible to avoid using Facebook’s paid... Read more »

managing
socialmedia

3 Strategies to Inspire Your Social Media Marketing

by Nick Rojas

Social media has become one of the most important outreach and marketing channels available to brands, which in turn means that it’s important to have a social media strategy as a core part of your overall marketing plan. Social media channels offer businesses a cost-effective way to promote their companies, to increase brand awareness, and... Read more »

managing
You can set the perfect tone right from your own office.

A Nonprofit’s Ultimate Guide to Social Media Marketing

by Lisa Furgison

When it comes to marketing, nonprofits have a few things in common. First and foremost, every nonprofit relies on marketing efforts to attract donors and volunteers. Every nonprofit, no matter how well staffed, could use more marketing resources. And, last but not least, there are never enough hours in the day to accomplish every task... Read more »

managing

Your Guide to Social Media Tools and Uses

by Maisha Walker

As I mentioned in The Weakest Link – Your Social Media Marketing “Killer App” social media tools empower you, using tools that are largely free, to maximize your business’ exposure and interaction, connecting and staying in touch more often and with more people than you ever could before. Now I’d like to talk about how.... Read more »

managing

The Weakest Link – Your Social Media Marketing “Killer App”

by Maisha Walker

By helping you maximize "weak ties" Social Media Marketing provides small businesses with a powerful tool that doesn't need an overwhelming amount of complexity to be useful. Its power is based on the simple human desire to be connected and the tools that now exist to enable you, as an individual to fill that desire. Read more »

managing

Social Media Marketing: The Marketing Skills you can learn from Obama

by Maisha Walker

I was fascinated by the analysis of the Obama campaign. In many ways, Obama’s campaign and its success is a big, bright, “LCD sign” of the times. New media has come of age in a very public way. Most people seem to agree that the campaign used a number of techniques to capture an audience and... Read more »