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2013-2014

Top 5 Online Marketing Tactics to Focus On in 2014

by Cidnee Stephen

As the New Year approaches, many small business owners will be taking time to reflect on their marketing strategies for the New Year. This year their timing couldn’t be more perfect. Read more »

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How to Optimize Google+ for Your Small Business

by Brittany Klontz

Google+ has a lot to offer small businesses, but hurriedly setting up a barebones page and calling it a day isn't going to do the trick. Read more »

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The Top 4 Things Holiday Shoppers Want This Season

by Bailey Koharchick

This season, more than ever, holiday shoppers are expecting some serious perks from businesses. So what's on their list of demands? Take a look, and check yourself twice. Read more »

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Woman Analyzing Metrics on Tablet

The Top 10 Tools for Tracking Your Web Metrics

by Noah Parsons

Trying to sift through all the data your site is generating can be a frustrating and confusing process. Thankfully, there are great tools (both free and paid) that can help you get a better understanding of what your users are doing on your site and even how your competitors are faring in their own online efforts. Read more »

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How to Build the Perfect Facebook Page for Your Business

by Bailey Koharchick

Social media is like a long-term relationship—the more you put into it, the more you’ll get out of it. Fortunately, it won’t nag you about leaving your laundry everywhere and clogging the drain (working on it, sweetie). It’s estimated that about 80 percent of companies are on Facebook, but the defining factor is how you’re... Read more »

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An Infographic History of Computer Programming

by Bailey Koharchick

Happy (early) National Programmers Day! Without developers, we wouldn't have funny cat videos, obsessive Facebook stalking or (God forbid) the Google. Check out this great infographic, created by Ellie Koning and originally posted on the now defunct Geekzu.com. Read more »

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8 Ways Your Social Media Strategy is Like a Fantasy Football Draft

by Bailey Koharchick

In Social Media, as in Fantasy Football, you can’t go far unless you know where the goalposts are. Each requires planning, strategy, and passion. Here are the top 8 reasons your social media strategy is like your NFL Fantasy Football draft. 1. You’ve Got Your Superstars “Facebook? Psh. Five bucks says I got more retweets than... Read more »

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Google Plus homepage launch

Is Google+ a Must for My Business?

by Tina Samuels

As with all social media networks, you get what you put into it. But with Google Plus, you could get a lot. Here's how. Read more »

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Can Facebook Really Help Your Business?

by Cidnee Stephen

It is easy to come up with reasons why Facebook isn't going to help your business. I hear them all the time. My response remains the same: Don’t knock it until you give it a decent try. It will cost you little in time and money to do so, and the payoff could be well worth it! Read more »

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5 Ways to Quickly Improve Your Social Media Engagement

by Tina Samuels

If you run a small business, you most likely have started using social media. If you find that it isn’t working out like you hoped, this may be the result of lack of interaction with your followers and customers. Here are five easy ways to improve your social media engagement: Read more »