managing
marketingmistakes

5 Marketing Mistakes I Made as a New Entrepreneur

by Lisa Furgison

After years of working for micromanaging bosses, working ten-hour days, and feeling completely drained at the end of a workweek, my husband and I decided to call it quits. We left our jobs in the media world and started our own business, McEwen’s Media. Our business is an extension of the work we did for the... Read more »

managing
Done any creative coifs lately? Show them off!

The Ultimate Instagram Guide for Hair Salons

by Lisa Furgison

Successful hair salons have to stay on top of trends, so it’s no surprise that salon owners and stylists are also embracing the hottest social media trend: Instagram. Instagram is the newest social media kid on the block, and its popularity is skyrocketing. According to research conducted by the Pew Research Center, Instagram was the fastest... Read more »

managing
facebook

Boost Your Facebook Business Page Reach with Engaging Images

by Cyla Panin

Most small businesses who are using social media have a Facebook page, but many business owners and social media managers are facing a problem: Facebook has been making it harder and harder for small to medium-sized businesses to make an impact with their business page. Today it’s next to impossible to avoid using Facebook’s paid... Read more »

managing
socialmedia

3 Strategies to Inspire Your Social Media Marketing

by Nick Rojas

Social media has become one of the most important outreach and marketing channels available to brands, which in turn means that it’s important to have a social media strategy as a core part of your overall marketing plan. Social media channels offer businesses a cost-effective way to promote their companies, to increase brand awareness, and... Read more »

managing
Social Media Response Flow Chart

Social Media Response Flow Chart for Small Businesses

by Jonathan Michael

Have you ever discovered a mention of your business on social media and thought, “How should I respond to that?” If the post is negative, you may be especially anxious to answer that question. Should you delete negative comments, respond with a counter-argument, or ignore them altogether? The following flow chart offers a helpful way... Read more »

managing
shutterstock_83327209

How to Handle and Avoid Negative Publicity

by Candice Landau

We’ve all heard of at least one social media disaster story—whether that’s the NRA posting a pro-gun tweet right after the shooting in Aurora, Colorado, or Gap’s somewhat insensitive tweet encouraging those caught up in Hurricane Sandy to do some online shopping—and the reality is, these social media disasters happen. Sometimes they’re honest mistakes, other... Read more »

managing
shutterstock_184189163

How to Do Your Own PR If You Can’t Afford to Hire an Agency

by Candice Landau

Whether you’re a budding entrepreneur or veteran SMB owner, chances are you’re aiming to better publicize your message to a given target audience. Whether it’s customers, prospects, or partners, there is a target group you want to engage. But maybe you’re not ready to hire an expensive creative agency—maybe it’s not in your budget or... Read more »

managing
facetoavoid

6 Ways to Maintain an Impressive Online Reputation

by Jeremy Gin

Warren Buffett famously said, “It takes 20 years to build a reputation and five minutes to ruin it.” For this reason and many more, there is often no worse feeling for an entrepreneur than to see the brand he or she spent years building tarnished by a bad review online. But take heart! There are... Read more »

planning
5 ways to spy on your competition

5 Ways to Spy on Your Competition

by Sarah Brooks

Most companies are continually looking for ways to get an edge over their competitors, and a time-honored method is simply to spy on the other guys. Technically, it falls under the category of market research, unless, of course, it’s actual spying. But, we’re not going to get into corporate espionage here—we’ll stick with the “market... Read more »

managing
10 apps for administrative tasks

10 Apps to Save Time on Administrative Tasks

by Lisa Furgison

In a business, administrative chores can stack up. It might only take 20 minutes to send an email, or five minutes to answer your business cell, but all of these little tasks can take up a significant amount of time. Before you know it, your day is nearly over and you haven’t done half of the... Read more »

planning
Shoestring Marketing Budget? Get Your Customers to Do It For You

Shoestring Marketing Budget? Get Your Customers to Do It For You

by Sarika Periwal

To survive as a business you need sales, and to generate sales you need marketing. It is for this reason that most businesses set aside a sizable chunk of money for advertising, but wouldn’t it be grand if you could generate sales by getting your existing customers to do your marketing for you? If you... Read more »

managing
mobile security

The Future of Mobile Security for Small Business

by Brittany Klontz

For most businesses, smartphones and tablets have already become regular pieces of office furniture, chirping and buzzing beside an employee’s computer. Under a workplace protocol called BYOD, or “Bring Your Own Device,” employees tote their own tech with them into the office, using them to complete their tasks. BYOD is already quite common. The Forrester... Read more »

managing

Top 5 Online Marketing Tactics to Focus On in 2014

by Cidnee Stephen

As the New Year approaches, many small business owners will be taking time to reflect on their marketing strategies for the New Year. This year their timing couldn’t be more perfect. Read more »

managing

How to Optimize Google+ for Your Small Business

by Brittany Klontz

Google+ has a lot to offer small businesses, but hurriedly setting up a barebones page and calling it a day isn't going to do the trick. Read more »

managing

The Top 4 Things Holiday Shoppers Want This Season

by Bailey Koharchick

This season, more than ever, holiday shoppers are expecting some serious perks from businesses. So what's on their list of demands? Take a look, and check yourself twice. Read more »

managing

The Top 10 Tools for Tracking Your Web Metrics

by Noah Parsons

Trying to sift through all the data your site is generating can be a frustrating and confusing process. Thankfully, there are great tools (both free and paid) that can help you get a better understanding of what your users are doing on your site and even how your competitors are faring in their own online efforts. Read more »

managing

How to Build the Perfect Facebook Page for Your Business

by Bailey Koharchick

Social media is like a long-term relationship—the more you put into it, the more you’ll get out of it. Fortunately, it won’t nag you about leaving your laundry everywhere and clogging the drain (working on it, sweetie). It’s estimated that about 80 percent of companies are on Facebook, but the defining factor is how you’re... Read more »

managing

An Infographic History of Computer Programming

by Bailey Koharchick

Happy (early) National Programmers Day! Without developers, we wouldn't have funny cat videos, obsessive Facebook stalking or (God forbid) the Google. Check out this great infographic, created by Ellie Koning and originally posted on the now defunct Geekzu.com. Read more »

managing

8 Ways Your Social Media Strategy is Like a Fantasy Football Draft

by Bailey Koharchick

In Social Media, as in Fantasy Football, you can’t go far unless you know where the goalposts are. Each requires planning, strategy, and passion. Here are the top 8 reasons your social media strategy is like your NFL Fantasy Football draft. 1. You’ve Got Your Superstars “Facebook? Psh. Five bucks says I got more retweets than... Read more »

managing

Is Google+ a Must for My Business?

by Tina Samuels

As with all social media networks, you get what you put into it. But with Google Plus, you could get a lot. Here's how. Read more »