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How to Market to Millennials (And Beyond!)

by Jessica Crossley

The solution to modern consumers ignoring your expensive and unmemorable traditional advertising is to do what's new: experiential marketing. Read more »

Author: Brian Solis

Company culture as a marketing tool

by Chris Garrett

Ensuring that your marketing campaign incorporates the most important aspects of your internal culture can give you a serious advantage over your competitors. Read more »

Be sure you have this market intelligence for a successful new product launch.

Must-have market intelligence for your product launch

by Mike Quill

Let’s talk about the big marketing question: What market intelligence do you have in hand to ensure a successful (and prosperous) launch to the market? Read more »


5 Simple Guidelines to Achieve The Right Marketing Mix

by David Sarro

Ask any marketer to explain his trade and he will say that it is all about placing the right product in the right place, at the right price and at the right time. Simple, eh? Well, it’s not as easy as it sounds. The right approach would be to arrive at a marketing mix that... Read more »

Digital Mail Room

Five tips to improve your direct marketing results

by Elizabeth Reyes Fournier

As the world increasingly goes digital, using postage mail for customer outreach has almost become an anachronism. In fact, many small to medium-sized businesses (SMBs) are using targeted direct mailings alongside their digital efforts to connect with customers. That increased momentum is bringing about the growth of digital mailrooms in offices and companies across the country. The savvy business owner must move... Read more »

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Tips for Using Postcards as Direct Mail Coupons

by Tara Hornor

As a small business owner, you are probably always on the lookout for the most effective way to promote your company, to draw new customers, and to encourage current customers to do business with you again. One excellent way to encourage prospects and customers to use your services or purchase your products rather than your... Read more »


Want a Successful Small Business? Forget Instant Gratification!

by Carolyn Higgins

Here is a paraphrased summary of three different conversations I had with business owners this week: Business Owner (B.O.): “Marketing doesn’t work, I tried it.” Me: “Really? Tell me more about that.” B.O.: “I sent out a bunch of post cards and didn’t get a single response!” Me: “Hmmm.. A ‘bunch’ you say? How many... Read more »


TAM, SAM and SOM – huh??

by Caroline Cummings

Having viewed several business plans over the years, a common (and very important) item missing from most plans is a breakdown of the company’s TAM, SAM and SOM in the marketing section of their plan. Wondering what these acronyms mean? Well you’re not alone – many entrepreneurs are not familiar with these terms. Here’s a... Read more »


Tips for Researching Your Audience to Improve Blog Posts

by Tara Hornor

Every blog owner finds himself or herself wondering how they can improve their site to engage visitors, build relationships, and of course grow revenues. The good news is that you are your best source of information! With print advertising, such as flyer printing or postcards, you have a limited number of options for gathering information,... Read more »


Does Your Advertising Make You Look Cheap?

by Carolyn Higgins

I opened up the bright blue Val-Pack envelope this morning like I sometimes do, more out of a marketer’s curiosity than anything else.  I don’t use coupons; it’s too much of a hassle for me to save a few bucks.  But I do leaf through the coupons just to see who’s advertising, what they’re advertising,... Read more »