managing

Does Twitter Fit Your Marketing Plan?

by Tim Berry

Trends: solopreneurs, the new artisan economy, social media, a lot of one-on-one relationships, the long tail, splitting larger groups into smaller groups. More channels, each of them more focused. With that in mind: For many mom-and-pop shops with no ad budget, Twitter has become their sole means of marketing. It is far easier to set... Read more »

managing

Social Media Marketing: The Marketing Skills you can learn from Obama

by Maisha Walker

I was fascinated by the analysis of the Obama campaign. In many ways, Obama’s campaign and its success is a big, bright, “LCD sign” of the times. New media has come of age in a very public way. Most people seem to agree that the campaign used a number of techniques to capture an audience and... Read more »

managing

How Twitter Helped Me Grow My Blog and Business.

by LisaBruckner

I joined Twitter on March 23, 2009.  The same day I started my blog Wasabi Nights and joined the Trunk Club as a style expert.  In the beginning, I didn’t get Twitter.  It seemed fragmented and bizarre.  My first diary notes were: Twitter is strange.  I am not sure what I think of it or... Read more »

managing

Don’t Ignore Twitter

by Tim Berry

I just caught Ann Handley’s latest post on Marketing Profs Daily Fix, in which she gives us several good links and a short video interview on Twitter as “An Enormous Opportunity.” This is important. Among other things, Stephen Berlin Johnson–who did last week’s Time Magazine cover story on Twitter, says: “We’re getting to invent what... Read more »

managing

Twitter and Small Businesses

by Steve Lange

Should your small business use Twitter? Corey Perlman has the answer for you. Yes…and no. Allow him to explain in his Mplans.com article, Should a Small Business Use Twitter?. Corey Perlman, author of the #1 Amazon.com bestseller eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business, is our newest Mplans.com contributing author. In his... Read more »

funding

Twitter Chats on Small Biz Technology

by Tim Berry

I’ve been joining the #sbbuzz chat on Twitter lately, Tuesday evenings. I’m finding it a nice way to get in touch with a lot of people at once with an interest in technology in small business. I guess Twitter is controversial in some circles, but I like it and use it a lot. For example,... Read more »

Good Business Even in Hard Times

by Tim Berry

Examples are around if you look for them. Even with all the economic indicators looking bad, businesses that do something people need done still work. Brent Bower of The New York Times had a nice piece along those lines over the weekend. He called it Business Opportunities Abound, Even in Bad Times. He features three... Read more »

funding

Sometimes, Still, Traffic Alone is Worth Millions

by Tim Berry

A good reminder: TechCrunch says Twitter’s getting more investment money, and at a $250 Million Valuation to boot. And Twitter doesn’t make money. It just keeps getting more use, and from more users. What’s this mean? Big winners can still get more money. Some of those big winners are still on the investment musical chairs... Read more »

Twitterlicious

by Palo Alto Software

I’ve been sucked into Twitter. What’s a Twitter you ask? Twitter is a (semi)new kind of social medium called “micro blogging”  It allows you to send updates or “tweets” to a bunch of people who follow you on the platform. Each “tweet” is 140 characters and basically forces you to get to your point very... Read more »