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Elizabeth Saunders

13 Ways to Surprise and Delight Your Customers Today

by Scott Gerber

From handwritten notes to just-baked cookies, a simple gesture can go a long way toward shoring up customer loyalty in a competitive marketplace. Even just a quick phone call can do more to earn your customers’ long-term trust than any coupon or discount code—really. To find out which methods have been most effective for my... Read more »

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9 Ways a Lawyer Can Help Your Startup

9 Unexpected Ways a Lawyer Can Help Your Startup

by Scott Gerber

We asked nine company founders what unexpected things they found themselves needing lawyers for in the early stages of their startups. Here's what they had to say. Read more »

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Employees smiling

10 Unique Benefits to Offer New Hires

by Scott Gerber

Companies like Facebook and Google are known for the extraordinary benefits they offer employees. Although you may not have that kind of budget, you can get just as creative—for less. Read more »

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Business shoes vs. Old tennis shoes

Dress Codes and Set Working Hours: Beneficial or Outdated?

by Scott Gerber

Flextime options and casual dress in the workplace are hallmarks of modern business—or are they? I asked ten new and successful entrepreneurs for their take. Read more »

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Businessman Looking Ahead to City in Distance Square

10 Tips From Successful Entrepreneurs on Achieving Your Company’s Long-Term Goals

by Scott Gerber

Having long-term vision is one of the keys to good leadership, and necessary for any successful business. With long-term visions come long-term projects—and the longer-term the project, the harder it is to manage your team's progress towards completing it. Read more »