Business pitches are growing in popularity here in the UK as well as in the US. However, as this article, The Business Pitch by Alan Gleeson illustrates, business pitches are no substitute for the real thing – a thorough business plan!

This short article describes the concept of pitching in detail, and argues why pitches are not substitutes for business plans, before recommending some tips to ensure that your pitch hits all the right spots. Finally for some further information on what an elevator pitch is, visit Tim Berry’s article series on the Elevator Pitch at

Alan Gleeson

Palo Alto Software UK

Was this article helpful? 1 Star2 Stars3 Stars4 Stars5 Stars