You may have a winning business plan, but that doesn’t mean anything unless you are able to perfect the art of pitching your idea.
Your pitch is your opportunity to get your audience interested in your idea and your business. No one is going to read your business plan unless they find your pitch interesting, so perfecting your pitch is a critical part of the planning process.
Your pitch is your executive summary and you should find that as you perfect your pitch and your presentation, they should mirror the first page of your business plan. If you find that you are straying from your executive summary, you’ve either got your pitch wrong, or your executive summary is off-base. Most likely it’s the latter. You should use your pitch as a chance to refine your executive summary to communicate your key points quickly and succinctly. The executive summary is the most important part of your plan, so be sure to get it right.
Finally, a good Powerpoint presentation is an important part of the pitch. Unfortunately, too many people get it wrong with Powerpoint and include too much text, too many bullets, and not enough images. For some great tips on creating great presentations, check out:
- Garr Reynolds’ Presentation Tips
- Seth Godin’s Really Bad Powerpoint [pdf]
- Cliff Atkinson’s 5 Ways to Reduce PPT Overload [pdf]
If you want to see some good (and some bad) pitches and product demos, check out the videos over at DEMO.
by Noah Parsons
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