What’s in a name? 0

Although the name Twitter doesn’t follow the Two-Part Rule from Evan Paull, it is most definitely a well-recognized and memorable name. And what about Kleenex or Xerox, which also don’t follow the two-part rule but have not only memorable names but branding all their own?

I think Evan Paull has a very good point about choosing a company (or product) name. However, it doesn’t always stand true, as evidenced by the three names above; but then again, nothing is really ever 100% certain. I can say from experience that we went through this dilemma when trying to come up with a name for our newest product, Email Center Pro. A group of us sat around brainstorming, shouted out names, and wrote them on the white board for further discussion. From Arbor Mail to PASemail to Mailskee to Group In Box, we ended up settling on Email Center Pro. It may not have the same ring as Mailskee or some of the others we came up with, but in the end, staying consistent with having “Pro” at the end of the product name seemed to make the most (business) sense.

Share your story of how you came up with your company or product name!

Kristen Langham
Marketing Manager
Palo Alto Software, Inc.

About the Author Kristen Langham is a Marketing Project Manager for Palo Alto Software, where she focuses on customer engagement. Read more »

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