I just posted on my personal blog, Mommy CEO, about marketing to women. There are some interesting questions that I bring up, and I wanted to cross post here at the Bplans.com blog.

One of the biggest mistakes I see in business planning is people who think that “everyone” is their target market. For example:

I am launching a shoe company. Everyone wears shoes, thus my target market is all 300 million people in the US.

OK, come on. Who are you kidding? Your shoes are probably built for a certain TYPE of person. Figure that out, and then tell me who your target market is.

Read my post about this at Mommy CEO.

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