Hmmm. If you’re reading this, then you’re thinking about it. And if you’re thinking about starting a business, then you have to decide on now vs. later.

Isn’t now almost always better than later?

It’s different for those who aren’t already thinking about it; but you, dear reader, you are.

OK, there might be good reasons to wait: waiting to graduate is a really good reason. Sometimes life events such as pregnancy or marriage can be good reasons to postpone starting a business. Working through the process of getting finance can be.

But those are special cases. The general rule is that if you’re thinking about it, then plan quickly and carefully (not a contradiction) and do it.

A bad economy is not a good reason. Costs are lower, good people are easier to find, customers are sympathetic.

And besides, the economy is coming back.

So don’t wait for that. Do it.

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