Reasons for writing a business plan include:
- Define a new business
- Support a loan application
- Raise equity funding
- Define objectives and describe programs to achieve those objectives
- Evaluate a new product line, promotion, or expansion
- Create a regular business review and course correction process
- Define agreements between partners
- Set a value on a business for sale or legal purposes
What’s in a business plan?
A business plan should prove that your business will generate enough revenue to cover your expenses, but a business plan may vary depending on your audience. If you are writing a plan for your colleagues and partners to expand an existing business, then the focus of that plan may be more operational than financial. If you are writing a plan for a bank, the most important aspect to the bank manager will be your financials. Are your assumptions realistic? Will the cash flow be enough that you can make the monthly payments for the loan you have requested? If your business is making $1,000 a month and your payments are $1,200 a month, the bank is likely to turn you away.
If you are writing a plan for a venture capitalist, the most important factor in a decision to invest in a company is the quality of the people. In real estate, where the three biggest criteria are “location, location and location,” the venture capital axiom is “people, people and people.” VCs will ask, how experienced are the people that are going to run this business? Do they have knowledge of the industry? Have they started successful ventures in the past?
What makes a successful business plan?
- Presents a well thought out idea
- Contains clear and concise writing
- Has a logical structure
- Illustrates management’s ability to make the business a success
- Shows profitability
Bringing it all together…
Your business plan is like your calling card; it will get you in the door where you’ll have to convince investors and loan officers that you can put your plan into action. You want your calling card to look impressive, so make sure your business plan is printed out on good quality paper, you have checked the spelling and grammar, and that your numbers add up. Anyone who sees errors while reading your plan will wonder whether you are going to make similar errors in running your business.
A great business plan is the best way to show bankers, venture capitalists, and other investors that you are worthy of financial support. Make sure that your plan is clear, focused and realistic. Then show them that you have the tools, talent and team to make it happen.