Think a brand is just for big businesses? Think again. Branding is critical for businesses of all shapes and sizes.

Your brand is what the outside world thinks of you. That’s it. Although you can influence your brand through well-designed logos, hilarious ad campaigns, carefully crafted press releases, or super-friendly service, ultimately, your brand is what the outside world says it is.

If you’re in the process of starting a business, you might be wondering how to build a brand that will help you successfully raise awareness, increase customer loyalty, and create a lasting corporate identity.

Here are four reasons why you need to brand your small business:

  • A brand makes you look bigger
  • A brand builds credibility
  • A brand makes you memorable
  • A brand attracts customers

Before you jump into the deep end of creating your brand, be sure to download our brand checklist, from our partners at Brand Genie. The brand checklist will help you complete 10 essential tasks before you launch.

From identifying your target customer to creating your logo and optimizing your website for search engine traffic, the checklist will walk you through the most important steps in branding (or rebranding) your business.

Click here to get the Branding Checklist.

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Want some help standing out in a crowd? Launch Brand Genie to walk you through the initial steps of creating your brand.

Click here for our Business Branding Guide.

Ready to start building your brand? Take our Big Brand Challenge! 

AvatarAngelique O'Rourke

Artistic + intellectual pursuits. Social justice. Actress. Model. Musician. Eugene // Portland.