It’s time for entrepreneurs to lift their game when it comes to website design and maintenance strategies, says Palo Alto Software UK General Manager Alan Gleeson. With countless options competing for Web surfers attention and more savvy users, the bar has been set a lot higher in terms of Web design and content, and if you don’t adapt quickly, your online sales and will suffer. Sites that don’t adapt, Gleeson writes at The Kernel:

“…will struggle to keep visitors long enough for them to engage with the content, never mind to convert. Today‚Äôs visitor has much higher expectations, while they are also keeping a much closer eye on the purse strings.

In the article, Gleeson gives some killer tips about these common website areas and issues:

  • About Us pages
  • Providing contact information
  • Blogs and links to social media channels
  • Up-to-date design
  • Shopping carts
  • Showing endorsements from real people