This is from Stanford’s ecorner videos, with the following summary:
Though Randy Komisar, KPCB partner and seasoned entrepreneur, proposes that most successful ventures do not find success in their initial business idea, he still maintains there is value in constructing a thoughtful initial plan. Any “Plan A” must flesh out your business’ assumptions, challenges, and risk mitigation. Those critical first thoughts on paper help the entrepreneur to create a language with which to discuss their strategy and move forward.
If you don’t see the video embedded here, it’s on ecorner.stanford.edu as The Benefits of Mapping Plan A.
Tim Berry is the founder and chairman of Palo Alto Software and Bplans.com. Follow him on Twitter @Timberry.
