Last week I started assisting my mother and my aunt in starting blogs. It’s been quite a while since I created a new blog from scratch using the WordPress platform and it gave me a unique chance to see the blank slate a blog starts on. All those exciting possibilities to create a space for your words and thoughts for people to read.

My mother will be using her blog to talk about the experience of writing a cookbook. She’s newly retired and this will be her first “I’ve got to stay busy” project.

As I was going through the different sections of the blog she needed to customize, I told her she was going to need to write an “About” page.

“About what?”

“About you,” I answered. “You want to give people an idea of who you are. Why you’re writing this blog. They will want to know why they should trust your information.”

This morning, as I was catching up on some of my blog reading, I noticed this post by Lisa Barone on “Crafting a Killer About Page” at www.smallbiztrends.com.

It goes through some really useful tips on how to make your About page stand out and creating a bases of trust between your customers and your business.

“Your About page is what allows people to get to know you. It’s your introduction and their chance to look behind the curtain to see what lies beneath. You wouldn’t go to a party and stand around not introducing yourself, so why commit the same act on your site? Don’t forget your About page.”

To her very good advice, I would add that you should also make a note to check your About page and update it, at the very least, yearly. It can be as simple as updating your profile picture or adding some new exciting information about your business, product or service.

Fantastic advice for either a personal blog or a business one. And as always, make sure you read the comments to get even more great advice.

‘Chelle Parmele
Social Media Marketing Manager

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