comScore says we spent 4% less time online last month, and when we were online we were working less and playing more:
Content categories showing gains in June were heavily leisure-oriented, including online gaming, travel, entertainment – movies and lotto/sweepstakes. But category gains were modest in a month in which the total number of Internet users decreased slightly and time spent online per user declined 4 percent.
comScore’s June Media Metrix report ranks top sites and categories by unique visitors, and tracks changes and patterns. They tracked about 189 million visits last month, down 1% from the month before. Google is still the top Web network, followed closely by Yahoo!, both with 140 million unique visitors. It takes more than 16 million unique visitors in a month to get into the top 50.
Top gainers for the month is a diverse group. Game show network, YourDegree.com, ePrize.net, and world wrestling entertainment are among the leaders. Sounds frivolous enough, but then the top 10 gainers also included International Data Group and Dow Jones & Company as well.
Trends? Here’s the link again, maybe you’ll see trends that I don’t:
comScore Media Metrix Ranks Top 50 U.S. Web Properties for June 2008
Palo Alto Software, Inc
(with thanks to Imran Hussain of startupmeme)
edit- Thanks Imran, sorry about that! cp