While some people associate business planning narrowly with sales forecasting, or as a means to obtaining investment, it can also be used by companies to assess the impact of changes to the environmental context. This analysis of the future can help inform strategies and tactics in the present, which help to minimise the likelihood of... Read more »
The recent launch of the Zilok website in the U.K. (May 2008) reaffirmed to me that the way we have been consuming for many years in Western Society is changing. The raison d’être for Zilok goes something like this: “Why own a ladder or a drill when you only need to use it once a... Read more »
There is a lot of business uncertainty at the moment (May 9, 2008) with much talk in the media of an ‘impending economic downturn’. While the phrase ‘recession’ seems to be close to many people’s lips, it is being muttered in hushed tones rather than being shouted from the rafters. In the U.S. they are... Read more »
I will be presenting on the following topic: “Will my idea work?” at the BStartup Exhibition at London Excel at Friday, April 25 at 12.30PM (Hall 3). My presentation will be focused on the importance of sales forecasting when compiling a business plan as well as highlighting some of the key areas to focus on... Read more »
The Growing your own Business exhibition returns to London Olympia on April 4th and 5th next. I will be speaking on The Importance of Planning in the context of expanding globally. One of my key themes is that while ‘global expansion’ sounds daunting, it can be as simple as creating some microsites and using Google... Read more »
I recently watched Al Gore’s documentary, An Inconvenient Truth, and found it compelling viewing. It is an excellent production and helped shine a powerful spotlight on climate change, the challenges we face and some steps we can take to reduce the effects we are causing(1). It painted a very bleak picture for the future of... Read more »
After a business plan has been written, the next stage often involves pitching the plan to prospective investors. This very fact means that the plan authors and management team should be one and the same and that ‘outsourcing’ the business plan writing process should not be considered. It is not just the content of the... Read more »
A marketing plan is a core component of a business plan. It relates specifically to the marketing of a particular product or service and it describes: An overall marketing objective A broad marketing strategy The tactical detail related to specific marketing activities The various costs associated with these activities Those tasked with delivering these activities... Read more »
Now that the New Year has dawned, one of the top priorities for any entrepreneur should be the creation of a business plan. Ideas that exist in entrepreneurs’ heads tend to stay exactly where they are, unless they are documented in a formal business plan. By committing ones thoughts into a formal document it is... Read more »
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