Ian Kirk

Ian Kirk is a Strategic Marketing Consultant who works for Opportunity Marketing , a company that offers marketing strategy development and implementation. Opportunity Marketing helps businesses to clearly define their offering, their target market and the key purchasing drivers for their products or services. From this a marketing strategy can be developed and implemented that communicates the right message to the right audience and generates a high return on investment.

Recent Articles Published by Ian Kirk

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The Biggest Marketing Blunders of All Time

Apparently having near-unlimited funds does not preclude some of the largest brand names in the world from getting their marketing terribly wrong. Here are just a few examples of how even the best can misinterpret their audiences. Read more »

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