AvatarAllison Berliner

Allison Berliner

Allison Berliner is the co-founder and CEO of PopInShop. She graduated from The Wharton School of Business with an MBA focused on entrepreneurship and marketing. While at Wharton, Allison won awards for both entrepreneurship and innovation, as well as academic achievement. Prior to graduation, Allison worked with a number of Internet startups, including Wanderly, which was acquired by TripAdvisor. She has helped founders think through and execute marketing and business development strategies, areas which she now oversees for PopInShop. Allison’s experience with entrepreneurship dates back to her days working at Endeavor, an international organization that supports entrepreneurs in emerging markets. During her time at Endeavor, Allison consulted on hundreds of start-ups ranging from traditional industries to high-tech. PopInShop is based in Philadelphia, where Allison and her team work closely with retail experts at the University of Pennsylvania and Drexel University. PopInShop helps online brands and emerging designers host temporary pop-up events and trunk shows at boutiques across the country. The company launched in 2013 and is currently facilitating pop-ins nationwide.

Recent Articles Published by Allison Berliner


How Getting My MBA Helped Me Thrive as an Entrepreneur

There is a tendency in the start-up community to be skeptical towards MBAs. In an industry that lauds performance metrics to constantly track progress, there’s something fluffy about a professional degree that is not a prerequisite for anything. Unlike medical school or law school, you don’t need an MBA to go into business. Since much... Read more »


What to Look For in a Business Partner

Surrounding yourself with the right people at the right time is crucial for hitting milestones. So how do you know when you are working with the right people—or, more importantly, with the wrong people? Read more »


How I Got My First Round of Seed Funding

Fundraising is hard work. It’s a simple truth that every entrepreneur knows: Getting the capital to start or grow your business is often harder than running the business itself. Or at least, it can seem that way when you’re in the fundraising cycle, with the endless meetings, pitches, and negotiations. In my experience, the most... Read more »


How Persistence Won Me The Business Grants I Needed

"Not wanting to look a gift horse in the mouth, we took the $1,000 check. The only problem was that we needed more: We’d already committed $2,000 to local boutiques." Read more »


How I Set My Pitch Apart and Won a Pitch Competition

The competition itself forced us to move from the business planning stage to the real world, and in the process we learned what makes for a compelling pitch. Read more »


How Lean Startup Principles Shaped My Business

Despite learning about "lean startups" in business school and at panel discussions, I often wondered if the theories were just a gimmick—until it came time to build my own business. Read more »