Building a great promotional advertisement means making sure that the headline, copy, and design all work together. Here's how to get it right.

Ben Fellowes

Ben Fellowes is Sr. Copywriter and marketing expert at Roland DGA. He has designed and produced content for some of the world’s top agencies and marketing companies. He's currently working (and getting his fair English skin burned) in Southern California! He loves art, punk rock, horror films, comic books, real beer, cooking, and eating too much!

Recent Articles Published by Ben Fellowes

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The Anatomy of a Promotion: A Step-by-Step Guide to Building Successful Company Literature

Building a great promotional advertisement means making sure that the headline, copy, and design all work together. Getting it wrong can mean wasted time and money, so here's a step-by-step guide to help you get it right. Read more »

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Building a great promotional advertisement means making sure that the headline, copy, and design all work together. Here's how to get it right.