Ken Burgin and Elizabeth Walker are the Marketing Masters, a full-service marketing and advertising partnership that helps build busy businesses.
We are rabid fans of growing loyalty among ideal clients over pretty much any other tactic. It’s the lowest cost sales activity you will ever engage in, since you are already doing business with them, you already know what they want and need and you can easily find out if they are being wooed by... Read more »
There is no bigger source of future revenue and profit than the Ideal Clients you have now—at least the ones you really like to do business with, who don’t beat you up on pricing and who pay on time. We want you to write a personal note to every person you deal with at every... Read more »
We usually have our weekly planning meetings in one of the coffee shops in town—for one thing, there’s better coffee—and we can usually find a couple of other business owners to chat with. The “R” word is coming up a lot, of course. How bad will it be? What should we do? How worried are... Read more »
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