Cathy Goodwin is a copywriter and strategist, specializing in working with service businesses and independent professionals who want to grow their business with a compelling online presence. She works with clients from all over the world from her home base in Philadelphia, USA. Cathy is a former university professor and professional writer. Her interests include animal rescue, ceramic sculpture and performing stand-up comedy. You can find out more on her website.
If you’re a small business owner or service professional who wants to develop a new website, you might find yourself thinking, “It’s a jungle out there!” You wouldn’t be wrong. Let’s work through a case study with Carl, a financial planner, who’s a composite of several professional service businesses. Carl had been in business for... Read more »
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