Dan Kraus is the president of Leading Results in metro Boston. They help small businesses to stop wasting money on marketing and start getting business building results through the use of a systematic and predictable marketing approach. Dan has spent over 20 years in technology marketing and sales and now works as a Duct Tape Marketing coach and as a fractional VP of Marketing for a number of small businesses.
Social media is all the rage. Many, many companies are trying to figure out the best way to use these new tools to engage their prospects and customers – whether B2B or B2C. But before you start blogging, tweeting and facebooking, ask yourself if you have done the basic foundational work that you need to... Read more »
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