The Internet is a new-age phenomenon like no other. It has become an active part of our lives and will continue to remain that way for generations to come. Among the most significant changes brought about by the Internet includes the way we view traditional marketing. Gone are the days of door-to-door salesmen—nowadays the sales... Read more »
Ask any marketer to explain his trade and he will say that it is all about placing the right product in the right place, at the right price and at the right time. Simple, eh? Well, it’s not as easy as it sounds. The right approach would be to arrive at a marketing mix that... Read more »
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