AvatarElicia Putnam

Elicia Putnam

Elicia Putnam believes in brands. After running a boutique branding agency for 12 years, she's now turning her attention to Small Business, USA and how to bring them branding services in a way that's affordable and fun. She and a group of really smart co-founders have started Brand Genie, the world's first fully automated branding agency.

Recent Articles Published by Elicia Putnam


5 Secrets to Business Branding Success

Follow these tips to build brand loyalty, and create a brand with "buy-in" from both customers and team members. Read more »


Choose the Best Colors and Fonts for Your Brand

Many distinctive brands are known for their colors and fonts. Usually there is a deliberate and careful planning process that leads to this selection. Read more »


The Best Logos Embrace Simplicity

No question, your logo will lead the charge in your brand efforts. But it really is just one piece of the branding and marketing puzzle. Keep it simple. Read more »


Your Brand’s Tone of Voice: Why It Matters and How to Craft It

Let’s take a look at what a brand’s tone of voice actually is, why it matters, and how to craft it. Read more »


How to Name Your Company

Naming your company can be agonizing. But, if you make it fun and keep these guidelines in mind, it doesn’t have to be. Read more »


5 Ways to Re-launch Your Business

Your business is doing okay—but it’s not the raving success you were hoping for. There’s no time like the present to look at new ways to bring it back to life. Below are some tips to help re-ignite your business, and your own enthusiasm. Try the Zappos way Zappos infuses customer service into everything they... Read more »


Market Your Business for Free: Find Your Brand Ambassadors

This article is part of our “Business Startup Guide” – a curated list of our articles that will get you up and running in no time! What’s the best way to market your business that costs nothing? Find your brand ambassadors. Brand ambassadors are the people who are so in love with your product or service,... Read more »


Want Customer Loyalty? Build Your Brand.

This article is part of our “Business Startup Guide” – a curated list of our articles that will get you up and running in no time! We all know that customer loyalty is the key ingredient to a successful and sustainable business. But how do you create it? You focus on your brand. Remember, a brand... Read more »