Palo Alto Software is proud to welcome Erin Jacobs of VerticalResponse as a contributing author. As Director of Marketing at VerticalResponse since 2007, Erin is responsible for evangelizing the benefits of email marketing to emerging companies. With over 14 years experience managing global marketing campaigns for technology companies large and small, Erin now shares her Lead Generation and Email Marketing insights with the small business community, helping them increase sales and promote their business online as cost-effectively as possible.
The challenging economy has encouraged many small businesses to test out email marketing in 2009. It’s simple, affordable and trackable after all. Maybe you started out with a “thank you for your business” message or you enticed customers with offers for repeat business and referrals. But the idea of creating a consistent e-newsletter to issue... Read more »