Gina Smith is a marketing strategist who writes freelance articles for magazines, online outlets and publications for companies such as Global Response. Smith covers the latest topics in the business, golf, tourism, technology and entertainment industries.
Congratulations! You are among a select number of small business owners and executives who recognize the need for a marketing plan. As a marketing strategist, I recommend a marketing plan to all of my clients. More often than not, business owners feel they can just “wing it.” That, my friend, is a recipe for disaster.... Read more »