Your company name will set the tone for how others think about your business. Here's how to use your business plan to help craft the perfect company name.

Grant Polachek

Grant Polachek is the Director of Marketing at Squadhelp—transforming the way names, logos, and taglines are developed by combining an affordable agency-level brainstorming process with the unmatched creativity of “the crowd.” His book How to Develop the Perfect Name for Just About Anything is available to Bplans readers for free.

Recent Articles Published by Grant Polachek

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How to Use Your Business Plan to Create an Awesome Company Name

Your company name will set the tone for how others think about your business. Here's how to use what you already have written about your business (your business plan!) to help craft the perfect company name. Read more »

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Your company name will set the tone for how others think about your business. Here's how to use your business plan to help craft the perfect company name.