Apple lives and breathes values-based marketing, and so should you. Their strategy of appealing to consumer values has been effective for the past 30 years.

Jack Holt

Jack Holt is co-founder and CEO of Mattr. Mattr is easily accessible software that segments brands’ social audience with values and personality analysis.

Recent Articles Published by Jack Holt

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What Apple Can Teach You about Marketing

Few iPhone users would identify “hedonism” (or the pursuit of pleasure) as a core value in their lives, but when you look at the sentiments behind Apple’s marketing strategy for the past 30 years, you might not be so quick to disagree. This extremely human core value is a key factor in Apple’s success today, despite... Read more »

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Apple lives and breathes values-based marketing, and so should you. Their strategy of appealing to consumer values has been effective for the past 30 years.