Jack Holt is co-founder and CEO of Mattr. Mattr is easily accessible software that segments brands’ social audience with values and personality analysis. Follow Jack on Google+.
Few iPhone users would identify “hedonism” (or the pursuit of pleasure) as a core value in their lives, but when you look at the sentiments behind Apple’s marketing strategy for the past 30 years, you might not be so quick to disagree. This extremely human core value is a key factor in Apple’s success today, despite... Read more »