Janet Attard is an expert on home businesses, self-employment and working in a virtual world. She is the author of Business Know-How:An Operational Guide for Home-Based and Micro-Sized Businesses on Limited Budgets (Adams Media,) and The Home Office and Small Business Answer Book (Henry Holt & Company). Her company, Attard Communications, Inc., provides editorial content, community management services and web-enabled databases to business and government organizations. The company has been running home office and small business forums online since 1988 and is the creator of the popular Business Know-How Forum on America Online and the Business Know-How web site.
The best way for you to get known is to use a mixture of conventional advertising and shoestring marketing techniques. Here are several ideas: Order a listing in the yellow pages if you haven’t done so already. You may have to wait for several months before the next edition is published, but at least call... Read more »
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