Jay Heinrichs is the author of the New York Times bestseller "Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion" (Penguin Random House). A former manager at Rodale Inc., he implements digital, publishing, and appearance strategies for Southwest Airlines, Wharton School of Business, NASA, European Speechwriters Network, and Arixa Capital, among others. He is a professor of the practice of rhetoric and oratory at Middlebury College. You can see a short video he did on the period in political and movie speeches.
You've just unexpectedly bumped into a major investor who could help your business get off the ground. What do you say? Take a cue from Aristotle, and try this persuasive speech technique. Read more »