Jodie Shaw is The Alternative Board (TAB)’s Chief Marketing Officer. She brings over 20 years of B2B marketing and 10 years in franchising to the role. Prior to to her work with TAB, Jodie served as the CEO and Global Chief Marketing Officer of an international business coaching franchise, serving more than 50 countries.
If you run a business where you sell your product or service to another business (or you’re planning on starting one), here’s what you need to know about closing the deal. Read more »
Strategic planning is a management tool that guides your business to better performance and long-term success—and it's not as intimidating or difficult as it sounds. Read more »